Digital Marketing

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Growing a Customer-Orientated Company Culture

Why being customer-focussed is essential for your business When it’s done right, a focus on customer satisfaction isn’t only a business strategy, but a company culture. No company can exist without a solid, happy customer base and putting the customer first is essential for customer-retention and customer-loyalty. An ability to adapt as your clients’ requirements…

8 Ways To Boost Your Company’s Content Marketing

8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet knows that engaging content will keep your visitor interested and could even turn…

3 Ways to Connect with your LinkedIn Audience

3 Ways to Connect with your LinkedIn Audience

Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…

5 Google Ads Channels to Market your Business Effectively

5 Google Ads Channels to Market your Business Effectively

One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…

Azapi Social Media

Facebook Pixel

Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…

Top digital marketing trends for 2019

Top digital marketing trends for 2019

It’s the start of a brand new year! The perfect time to consider a fresh approach to your business’s online marketing strategy. Some of these trends are only beginning to gain popularity. While others have been around for a while but could be used to greater effect. Either way, our list of current trends should…

Azapi Digital Partner Google My Business

Google My Business

A free and easy tool to market your company. Google has replaced the yellow pages as the place people go to look for a business, product or service. For companies that would like to be “found” by potential customers, they will need to feature prominently on Google searches. What is Google My Business?  Google My…

Why Landing Pages Work to Increase Sales & Signups

Why Landing Pages Work to Increase Sales & Signups

Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you recognise you need to search through the whole website to find that specific special you’re wanting to take. You would…

Google Analytics – understanding your audience

Google Analytics – understanding your audience

Website users of today have extremely high expectations of their experience of your brand online. Content must be attractive and relevant; your website easy to find, use and navigate through. If your potential customers are not “feeling it” after a few clicks, they’ll leave and look elsewhere. Businesses that can understand what makes their audience…

Azapi Grow your business online

How to grow your business online.

Strategies for Growing Your Business Online!   Let’s make your business a BIG business! ? Every business wants to dive into Online Marketing – Here are a few tips on how to kick-start your Online Marketing. Build your website Let’s face it – by now it’s clear that if you don’t have a website, you’re…