The ability to adapt to the constantly changing world of digital marketing is essential. Not every craze will stick, and some marketing trends will reap greater rewards than others. But keeping abreast of these developments allows your business to fine-tune its marketing strategy. What might have worked brilliantly a few years ago, may not get…

Read More
Is your business ready for the festive season?

The holiday season is approaching fast! This can be a golden opportunity to make extra sales and promote your business. Clients are happy to invest in year-end and Christmas functions, gifts and entertainment and looking for unique specials and deals. For most of us, though, quite a few things still need to happen before we…

Read More
8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet for a reasonable amount of time knows that engaging content will keep your…

Read More
3 Ways to Connect with your LinkedIn Audience

Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…

Read More
Know a “Phish” when you see one

Email communication is an important business tool and understanding its potential risks and threats will help you secure your business from any danger. One of these threats is called Phishing. This kind of scam lures users into clicking on suspicious links in an email or other means of providing secure data, by pretending to be…

Read More
5 Google Ads Channels to Market your Business Effectively

One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…

Read More
Azapi Social Media

Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…

Read More
Azapi holiday checklist

Depending on your type of business, the next few weeks are either a time of winding down, wrapping things up and planning your well-deserved holiday. Or it’s your crazy time, which means more stress, but also more customers and more sales. Maybe it’s a bit of both. Either way, there are things to be done before…

Read More
Why Landing Pages Work to Increase Sales & Signups

Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you realise you need to search through the whole website to find that specific special you’re wanting to take. You would…

Read More
What is AMP and how mobile-ready is your website?

Mobile users in South Africa It’s hard to imagine our world without mobile phones. In South Africa cell phones are only as old as our democracy, with the first mobile phone services being launched in 1994. Nowadays, even in the poorest communities, South Africans have access to a cell phone. Given these statistics it is…

Read More