Tips
Discover The Top 5 Graphic Design Trends for 2023
Are you ready for the latest graphic design trends for 2023? As a designer, marketer, or business owner, keeping up with the latest design trends is crucial for staying relevant and engaging your audience. Here are the top 5 graphic design trends to watch in 2023: Bold typography can add personality and impact to a…
The Big 6 Digital Marketing Trends for 2023
In the fast-paced world of digital marketing, keeping up with the latest trends and technologies is crucial. As we head into 2023, it‘s important to look at what‘s on the horizon and prepare for the changes ahead. The Top 6 Digital Marketing Trends in a Nutshell: AI-powered marketing from chatbots, to personalization, and predictive analytics. …
Exciting News for our loyal and valuable customers.
We are proud to announce that Azapi is now part of the First Technology Group of companies. First Technology is a proudly South African Level One BBBEE business with a 35-year history in the ICT Sector. First Technology has a global presence with offices in the UK, US, and several African countries. The partnership with…
Google Workspace keeps your team together anywhere, anytime
What is Google Workspace? Google Workspace is an all-in-one cloud-based workspace for professional teams, keeping you connected with your employees, making collaboration easy, allowing you to safely store and save data and to manage your work from anywhere, anytime. It was developed and upgraded from the former G-Suite, and includes a full set of applications,…
Why Google Core Web Vitals Matters? A blog post where we explain the importance of Google Core Web Vitals
Why Google Core Web Vitals Matters? What makes a website great? And what does Google see as a website that is worth recommending in search results? In essence, it boils down to one factor, and that is user experience. As a result, Google is constantly looking to improve its ability to present internet users with…
Digital Marketing – Explained
Let’s start with the basics… What is digital marketing? Put simply it’s any form of marketing products or services that involves electronic devices. Sounds easy enough right? But there’s a whole lot more involved than that. A recent survey found that people are spending upwards of 10 hours a day on electronic devices… that’s 70…
How to create lasting conversations with great email marketing
Every morning millions of people around the world have come to follow a very similar routine after opening their eyes – checking their emails. Yes, emails are still a thing; in fact, it remains a really BIG thing when it comes to marketing efforts. The reality is, consumers prefer to communicate with the brands they…
Winning Connections: Linking Your WooCommerce Store with Facebook Shops
According to broadbandsearch.net, in 2020, more than 3.8 billion people across the world are using social media, that’s almost more than half of the world’s population. But what are all these people doing online? In most instances, people are making their way online to consume content (videos, articles, etc.), to connect with friends and of…
Facebook Ads or Google Ads: One or the Other?
A renewed focus has been placed on how to maximise the impact of online marketing campaigns. This has led to different businesses asking the same question, “Should I focus my spending on Facebook Ads or Google Ads to increase business performance?”. Fact is, both Google Ads and Facebook Ads dominate online advertising. Both deliver measurable…
A New Way of Business Post-COVID-19
As the world emerges into the new normal after the pandemic hybrid work with teams scattered across the globe has become the norm. Now, more than ever it is vital to digitise your business and processes. It is up to companies to innovate and embrace new methods to continue doing business and connecting with the…
Resourcefulness While Working Remote
On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…
Make your Mark on the Consumer’s Decision-Making Journey
While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…