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Exciting News for our loyal and valuable customers.
We are proud to announce that Azapi is now part of the First Technology Group of companies. First Technology is a proudly South African Level One BBBEE business with a 35-year history in the ICT Sector. First Technology has a global presence with offices in the UK, US, and several African countries. The partnership with…
Why Google Core Web Vitals Matters? A blog post where we explain the importance of Google Core Web Vitals
Why Google Core Web Vitals Matters? What makes a website great? And what does Google see as a website that is worth recommending in search results? In essence, it boils down to one factor, and that is user experience. As a result, Google is constantly looking to improve its ability to present internet users with…
Digital Marketing – Explained
Let’s start with the basics… What is digital marketing? Put simply it’s any form of marketing products or services that involves electronic devices. Sounds easy enough right? But there’s a whole lot more involved than that. A recent survey found that people are spending upwards of 10 hours a day on electronic devices… that’s 70…
Winning Connections: Linking Your WooCommerce Store with Facebook Shops
According to broadbandsearch.net, in 2020, more than 3.8 billion people across the world are using social media, that’s almost more than half of the world’s population. But what are all these people doing online? In most instances, people are making their way online to consume content (videos, articles, etc.), to connect with friends and of…
How to Optimise your Customer’s Online Journey
It is basic knowledge that customers are now in the power seat when it comes to choosing their preferred products or service providers. This is mainly due to the increasing number of options available to them on a daily basis. To stand out from competitors, businesses need to ensure the customer journey they provide is…
Facebook Ads or Google Ads: One or the Other?
A renewed focus has been placed on how to maximise the impact of online marketing campaigns. This has led to different businesses asking the same question, “Should I focus my spending on Facebook Ads or Google Ads to increase business performance?”. Fact is, both Google Ads and Facebook Ads dominate online advertising. Both deliver measurable…
A New Way of Business Post-COVID-19
As the world emerges into the new normal after the pandemic hybrid work with teams scattered across the globe has become the norm. Now, more than ever it is vital to digitise your business and processes. It is up to companies to innovate and embrace new methods to continue doing business and connecting with the…
Resourcefulness While Working Remote
On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…
Make your Mark on the Consumer’s Decision-Making Journey
While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…
Does a Care Plan for WordPress Make Business Sense?
You’ve created a WordPress site for your business but does paying for a care plan make business sense? Unless you have spare time on your hands to ensure the backups and updates are correctly done, the plugins are working, your data is safe and your website is functioning at all times – the short answer…
Why Original Content Makes All The Difference
Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…
10 Digital Marketing Trends For 2020 To Help You Stay On Track
The ability to adapt to the constantly changing world of digital marketing is essential. Not every craze will stick, and some marketing trends will reap greater rewards than others. But keeping abreast of these developments allows your business to fine-tune its marketing strategy. What might have worked brilliantly a few years ago, may not get…