Email communication is an important business tool and understanding its potential risks and threats will help you secure your business from any danger. One of these threats is called Phishing. This kind of scam lures users into clicking on suspicious links in an email or other means of providing secure data, by pretending to be…Read More
Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…Read More
In a “connected world”, being online all the time is our main priority. There is nothing worse than not being able to access your emails. At Azapi we understand the frustration of losing all your emails or just being out of the loop for a few days.Read More
A little care can go a long way to avert potential problems… This is true for pools, lawns and yes, also websites. While not cleaning your pool will probably only result in judgemental looks from the neighbours, not maintaining the website of your business is a more critical issue. No need to panic though, as…Read More
Get peace of mind: Secure your website. Why is website security so important? You might think that your website does not have anything worth being hacked for, but you will be surprised! Website security is a critical component to protect your business and customers. Websites are constantly being scanned by hackers for possible vulnerabilities. If…Read More
Research shows that the average person has nineteen passwords to remember…and most people use the same password, or slight variations thereof, for all their accounts.
Today, 5 May, is World Password Day. Most of us would think of “passwords” as the characters we enter after the username field, but the use of passwords date back many years. Previously used in secret societies and espionage to confirm the message as true or to gain access, it now protects our digital lives and very personal information such as banking and medical records, our emails, social media accounts, and much more. Should your password(s) get into the wrong hands, the loss and damages could be great as well as the treat of identity theft.Read More
Summer holidays are upon us and we would like you to be prepared before you go on your well-deserved break. A few things you need to keep in mind this side of the year.
Don’t keep your customers in the dark. Set-up a vacation email message to let them know you will not be able to attend to their request immediately. Inform them of when you will be available again and what they should do in case of an emergency. If you need help with setting this up please let us know in advance. The message can be set-up to activate on a specific date.Read More
Traditionally winter is seen as a quieter time. The beaches run empty and less people frequent their favourite restaurants. Business, in general slows down. This, however, is no reason to be less productive. In fact, make use of this time to ensure your systems are working the way they should in order to optimise your business lead activity.Read More
Time matters in more ways than one to your business. The average lifespan of an online lead is only 5 minutes and you can increase your contact rates by 900% simply by bringing your response time down from over 60 minutes to under 5 minutes.
According to the Harvard Business Review 78% of business goes to the first responder.Read More
Marketing is Changing… a Lot.
In fact, online marketing has been transformed over the last couple of years. But one thing remains constant – content is still king. Yes, responsive design, search engine optimisation and social media are essential for marketing your business online. But unless the content you use to connect with your customers is properly optimised your efforts (and your investment) in online marketing could be largely wasted.Read More