Make your Mark on the Consumer’s Decision-Making Journey

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While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…

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Why Original Content Makes All The Difference

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Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…

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