Benefits for connecting your WooCommerce store directly to Facebook Shops

According to broadbandsearch.net, in 2020, more than 3.8 billion people across the world are using social media, that’s almost more than half of the world’s population. But what are all these people doing online? In most instances, people are making their way online to consume content (videos, articles, etc.), to connect with friends and of…

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Mobile Friendly vs not mobile Friendly

It is basic knowledge that customers are now in the power seat when it comes to choosing their preferred products or service providers. This is mainly due to the increasing number of options available to them on a daily basis. To stand out from competitors, businesses need to ensure the customer journey they provide is…

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Google Ads vs Facebook Ads

A renewed focus has been placed on how to maximise the impact of online marketing campaigns. This has led to different businesses asking the same question, “Should I focus my spending on Facebook Ads or Google Ads to increase business performance?”. Fact is, both Google Ads and Facebook Ads dominate online advertising. Both deliver measurable…

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Is Agile Marketing the Way to Go?

As marketing budgets shrink and revenue projections are slashed due to the ongoing financial fallout brought on by the Coronavirus epidemic, it has become crucial for businesses of all sizes to adapt to these changing circumstances. One route many companies are taking is the adoption of a more agile marketing approach to current and future…

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As populations around the world respond to the concerns raised by the coronavirus pandemic. We know that with these uncertain times comes a unique set of challenges both for businesses and the customers on whom they depend. Now more than ever, it is up to companies to innovate. And come forward with new methods to…

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On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…

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While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…

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Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…

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Why being customer-focussed is essential for your business When it’s done right, a focus on customer satisfaction isn’t only a business strategy, but a company culture. No company can exist without a solid, happy customer base and putting the customer first is essential for customer-retention and customer-loyalty. An ability to adapt as your clients’ requirements…

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8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet knows that engaging content will keep your visitor interested and could even turn…

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