While the world goes remote in an attempt to flatten the curve during the COVID-19 epidemic, consumers are increasingly spending more time online. This could be to satisfy their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find…

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Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…

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Why being customer-focussed is essential for your business When it’s done right, a focus on customer satisfaction isn’t only a business strategy, but a company culture. No company can exist without a solid, happy customer base and putting the customer first is essential for customer-retention and customer-loyalty. An ability to adapt as your clients’ requirements…

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8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet for a reasonable amount of time knows that engaging content will keep your…

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3 Ways to Connect with your LinkedIn Audience

Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…

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5 Google Ads Channels to Market your Business Effectively

One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…

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Azapi Social Media

Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…

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Top digital marketing trends for 2019

It’s the start of a brand new year and the perfect time to consider a fresh approach to your business’s online marketing strategy. Some of these trends are only beginning to gain popularity, while others have been around for a while but could be used to greater effect. Either way our list of current trends…

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Azapi Digital Partner Google My Business

A free and easy tool to market your company. Google has solidly replaced the yellow pages and most other directories as the first place people go to look for a business, product or service they need in their area. So logically the need to feature prominently on Google searches is a no-brainer for any company…

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Why Landing Pages Work to Increase Sales & Signups

Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you realise you need to search through the whole website to find that specific special you’re wanting to take. You would…

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