Digital Marketing

The Big 6 Digital Marketing Trends for 2023
In the fast-paced world of digital marketing, keeping up with the latest trends and technologies is crucial. As we head into 2023, it‘s important to look at what‘s on the horizon and prepare for the changes ahead. The Top 6 Digital Marketing Trends in a Nutshell: AI-powered marketing from chatbots, to personalization, and predictive analytics. …

Exciting News for our loyal and valuable customers.
We are proud to announce that Azapi is now part of the First Technology Group of companies. First Technology is a proudly South African Level One BBBEE business with a 35-year history in the ICT Sector. First Technology has a global presence with offices in the UK, US, and several African countries. The partnership with…

Digital Marketing – Explained
Let’s start with the basics… What is digital marketing? Put simply it’s any form of marketing products or services that involves electronic devices. Sounds easy enough right? But there’s a whole lot more involved than that. A recent survey found that people are spending upwards of 10 hours a day on electronic devices… that’s 70…

Is Agile Marketing the Way to Go?
As marketing budgets shrink and revenue projections are slashed due to the ongoing financial fallout brought on by the Coronavirus epidemic, it has become crucial for businesses of all sizes to adapt to these changing circumstances. One route many companies are taking is the adoption of a more agile marketing approach to current and future…

Resourcefulness While Working Remote
On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…

Make your Mark on the Consumer’s Decision-Making Journey
While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…

Why Original Content Makes All The Difference
Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…