Digital Marketing
The Big 6 Digital Marketing Trends for 2023
In the fast-paced world of digital marketing, keeping up with the latest trends and technologies is crucial. As we head into 2023, it‘s important to look at what‘s on the horizon and prepare for the changes ahead. The Top 6 Digital Marketing Trends in a Nutshell: AI-powered marketing from chatbots, to personalization, and predictive analytics. …
Exciting News for our loyal and valuable customers.
We are proud to announce that Azapi is now part of the First Technology Group of companies. First Technology is a proudly South African Level One BBBEE business with a 35-year history in the ICT Sector. First Technology has a global presence with offices in the UK, US, and several African countries. The partnership with…
Digital Marketing – Explained
Let’s start with the basics… What is digital marketing? Put simply it’s any form of marketing products or services that involves electronic devices. Sounds easy enough right? But there’s a whole lot more involved than that. A recent survey found that people are spending upwards of 10 hours a day on electronic devices… that’s 70…
How to create lasting conversations with great email marketing
Every morning millions of people around the world have come to follow a very similar routine after opening their eyes – checking their emails. Yes, emails are still a thing; in fact, it remains a really BIG thing when it comes to marketing efforts. The reality is, consumers prefer to communicate with the brands they…
Winning Connections: Linking Your WooCommerce Store with Facebook Shops
According to broadbandsearch.net, in 2020, more than 3.8 billion people across the world are using social media, that’s almost more than half of the world’s population. But what are all these people doing online? In most instances, people are making their way online to consume content (videos, articles, etc.), to connect with friends and of…
How to Optimise your Customer’s Online Journey
It is basic knowledge that customers are now in the power seat when it comes to choosing their preferred products or service providers. This is mainly due to the increasing number of options available to them on a daily basis. To stand out from competitors, businesses need to ensure the customer journey they provide is…
Facebook Ads or Google Ads: One or the Other?
A renewed focus has been placed on how to maximise the impact of online marketing campaigns. This has led to different businesses asking the same question, “Should I focus my spending on Facebook Ads or Google Ads to increase business performance?”. Fact is, both Google Ads and Facebook Ads dominate online advertising. Both deliver measurable…
Is Agile Marketing the Way to Go?
As marketing budgets shrink and revenue projections are slashed due to the ongoing financial fallout brought on by the Coronavirus epidemic, it has become crucial for businesses of all sizes to adapt to these changing circumstances. One route many companies are taking is the adoption of a more agile marketing approach to current and future…
A New Way of Business Post-COVID-19
As the world emerges into the new normal after the pandemic hybrid work with teams scattered across the globe has become the norm. Now, more than ever it is vital to digitise your business and processes. It is up to companies to innovate and embrace new methods to continue doing business and connecting with the…
Resourcefulness While Working Remote
On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…
Make your Mark on the Consumer’s Decision-Making Journey
While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…
Why Original Content Makes All The Difference
Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…