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How to grow your business online.

03/02/2018

Strategies for Growing Your Business Online!

 

Let’s make your business a BIG business! ?

Every business wants to dive into Online Marketing – Here are a few tips on how to kick-start your Online Marketing.

Build your website

Let’s face it – by now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. We live in a world where people Google. You want your first impression to be the best possible. Don’t judge a book by it’s cover – does not exist in the online regime. Consumers are passing judgement and making decisions about your business whether they visit your business or not. People are likely to dismiss you entirely, should they think your website doesn’t reflect the kind of experience they want.

 

Tip! WordPress is an ideal platform to build your website – WordPress has loads of plugins available and can integrate with lots of security features. It is important to keep your site up-to-date, with a modern feel and ease of use.

We can help you build your website.

Online Marketing

It is important to Grow your business online. You can start your online marketing strategy with Google AdWords. AdWords is designed to help you get specific results depending on what you would like to achieve, with the flexibility to grow as your needs change.  
Start turning your visitors into clients.

Some of the benefits are:

  1. How many leads were generated.
  2. Determine the cost per lead.
  3. How much traffic you received from AdWords to your website.
  4. Which keyword generated the most traffic and leads.
  5. Who clicked on your ads
  6. Target the right people at the right time.
  7. Choose to advertise locally or globally.

Depending on your needs, you can choose from 2 options:

  1. AdWords Express
    or
  2. AdWords Campaign

To check which one is the right one for you please check the information – AdWords Express vs AdWords https://www.azapi.co.za/adwords-vs-adwords-express-what-is-the-difference

For a quick start with AdWords Express follow this link – https://www.adwordsexpress.co.za/

SEO

Make your website more search engine friendly! Therefore you need proper SEO.

 

Make sure that each page is correctly optimised with your target keywords. This will help your business to be found in the search results.

Email Marketing

Through email marketing, you will keep your customers up to date of your current services, products and sales. Build your email marketing list of potential clients as well as current clients. It is important to keep in touch with your clients about your products & services – for when they want to purchase, your business comes first to mind.
Read more about Email Marketing – https://www.azapi-online-marketing.co.za/services/email-newsletters/

Become active on Social Media

Why Social Media? Engage and connect to a new audience in your market and introduce them to your brand. Think of social media as a tool to help potential customers get to know what your business offers. Reach a specific area, age or industry.Read more – https://www.azapi-online-marketing.co.za/services/social-media/

Write a Blog

Improve your organic reach!

Blog on a regular base to appear more often in search results. The purpose of blogging is to make clients aware of your products and services and how to use them. Provide them with info, training and keep your clients up to date with new developments. It also gives visitors content to engage with when they land on your website.

Read more for a few tips on blogging  – https://www.azapi-online-marketing.co.za/services/blogs/

Google Analytics

With a Google Analytics account, you have access to a lot of information about your website visitors.

You will have the information about your visitors and what they are doing and from where they coming when visiting your website. This will give you in-depth knowledge of where you are getting the highest quality traffic from.

If you would like to get a monthly report, contact us!

PS! Show the personal side of your business and let your customers know that your business is run by real people. When your customers love your business, they will become returning customers, and also recommend you to people they know!