Great design is more than creativity and inspiration, it also serves a very practical purpose. Successful digital design adds immense value to your marketing efforts and requires significant skill and expertise. When executed well, digital design is visually appealing as well as useful. While this vital aspect of digital marketing has often been overlooked, investing…Read More
Building a unique and exceptional brand for your business takes time and planning. However, a thriving brand strategy becomes the perfect complement to your business strategy – positioning your company for success. So what does an effective brand strategy look like and why does it matter? What is Brand Strategy? Your brand includes many…Read More
Video has become one of the most effective marketing tools. Viewers are consuming video content more than ever before and this trend is only growing. With falling data costs, not only desktop/laptop viewers, but also mobile users are consuming videos at an explosive rate. Some studies suggest that by next year (2019) 80% of content…Read More
Strategies for Growing Your Business Online! Let’s make your business a BIG business! ? Every business wants to dive into Online Marketing – Here are a few tips on how to kick-start your Online Marketing. Build your website Let’s face it – by now it’s clear that if you don’t have a website, you’re…Read More
Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.
Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.
Read more on the road forward for Azapi.Read More
Taking note of trends allow us to plan and be prepared for what is happening. We had a look at what some of the online gurus predict for the next few months ahead, distilled this information, added our own insights and share these with you.Read More
Your site should not merely be an online brochure – it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.Read More
Many small businesses and therefore also website owners are under the impression that digital marketing has nothing to do with their company brand, but only relates to creating sales, preferably as quickly as possible.Read More
Marketing is Changing… a Lot.
In fact, online marketing has been transformed over the last couple of years. But one thing remains constant – content is still king. Yes, responsive design, search engine optimisation and social media are essential for marketing your business online. But unless the content you use to connect with your customers is properly optimised your efforts (and your investment) in online marketing could be largely wasted.Read More