As populations around the world respond to the concerns raised by the coronavirus pandemic. We know that with these uncertain times comes a unique set of challenges both for businesses and the customers on whom they depend. Now more than ever, it is up to companies to innovate. And come forward with new methods to…

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On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…

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Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…

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Taking your business online Many small business owners are incredibly creative, entrepreneurial and hardworking when it comes to building their company. They have an excellent product or service, dedicated staff and great people skills. However, when it comes to the subject of online marketing, this can be unfamiliar territory and leave them feeling out of…

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Digital design to boost your brand

Great design is more than creativity and inspiration, it also serves a very practical purpose. Successful digital design adds immense value to your marketing efforts and requires significant skill and expertise. When executed well, digital design is visually appealing as well as useful. While this vital aspect of digital marketing has often been overlooked, investing…

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Brand strategy

Building a unique and exceptional brand for your business takes time and planning. However, a thriving brand strategy becomes the perfect complement to your business strategy – positioning your company for success. So what does an effective brand strategy look like and why does it matter? What is Brand Strategy?   Your brand includes many…

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Enhancing your website with video

Video has become one of the most effective marketing tools. Viewers are consuming video content more than ever before and this trend is only growing. With falling data costs, not only desktop/laptop viewers but also mobile users are consuming videos at an explosive rate. Some studies suggest that by next year (2019) 80% of content…

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Azapi Grow your business online

Strategies for Growing Your Business Online!   Let’s make your business a BIG business! ? Every business wants to dive into Online Marketing – Here are a few tips on how to kick-start your Online Marketing. Build your website Let’s face it – by now it’s clear that if you don’t have a website, you’re…

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Simplify

Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.

Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.

Read more on the road forward for Azapi.

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Azapi Online trends

Taking note of trends allow us to plan and be prepared for what is happening. We had a look at what some of the online gurus predict for the next few months ahead, distilled this information, added our own insights and share these with you.

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