Digital Marketing trends for 2018
Digital Marketing Trends you need to embrace for 2018 The future of digital marketing is approaching at a very fast speed. It is not an option to rely on what worked in the past– you need to engage with future digital marketing trends. Did you know that there are 2.07 billion active Facebook users? We…
The difference between AdWords & AdWords Express
As a Google AdWords Partner we get asked this question a lot. What’s the real difference between AdWords vs AdWords Express?
2017 – Azapi on its way to Simplify and Grow
Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.
Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.
Read more on the road forward for Azapi.
Don’t lay idle this winter – a few website checks to increase traffic and conversions
If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.
Here are a few pointers to consider that can make a big difference.
Monthly Statistics Report updated to show your leads
The stats report now shows you where the leads from your site are generated from.
As a business owner it is important for you to understand how your clients communicate with you. In an effort to assist you with this challenge we adapted our monthly statistics report. Under the heading “Top lead sources on your website” you will now see the most effective leads from all active online forms, newsletter signups, enquiries from e-commerce systems and product systems. The report will give you the page name, how many enquiries were received and what percentage the enquiries from that page were.
Curious about user behaviour on your website?
Your site should not merely be an online brochure – it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.