Digital Marketing

Azapi Reach Your Target Audience with Social Media Advertising

Reach Your Target Audience with Social Media Advertising!

How do you choose the right social media platform for your business? You might get confused about which social media platform you should use for your business. With a lot of social media networks to choose from out there, you can narrow it down to the most popular and most widely used platforms that will…

Digital Marketing trends for 2018

Digital Marketing trends for 2018

Digital Marketing Trends you need to embrace for 2018 The future of digital marketing is approaching at a very fast speed. It is not an option to rely on what worked in the past– you need to engage with future digital marketing trends. Did you know that there are 2.07 billion active Facebook users? We…

The difference between AdWords & AdWords Express

The difference between AdWords & AdWords Express

As a Google AdWords Partner we get asked this question a lot. What’s the real difference between AdWords vs AdWords Express?

Is social media important?

Does social matter?

You’ve heard the terminology: Facebook, content marketing, Twitter, like, follow, tweet, post, blog…all one big blur. Should you take notice of this changing landscape?

In short: Yes. Social does matter. According to the 2017 edition of the South African Social Media Landscape Report by World Wide Worx and Ornico, social media will become an indispensable tool for marketers, politicians, artists, activists, reporters and media personalities alike.


2017 – Azapi on its way to Simplify and Grow

Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.

Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.

Read more on the road forward for Azapi.

Are you getting the response you want from you call-to-action buttons on your website?

Don’t lay idle this winter – a few website checks to increase traffic and conversions

If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.

Here are a few pointers to consider that can make a big difference.

Facebook is making changes to the news feed rankings

Facebook changes their News Feed rankings

Facebook’s quest to make sure the News Feed remains relevant has implications to your Business Page as it determines which posts are seen by fans and how they rank in the feed.

As part of their Feed Quality Program thousands of people are asked on a daily basis to rate their experience. It has become clear that the actions people take, such as liking, sharing or commenting on a post, does not necessarily reflect what is most important to them.

Steps of growth

5 steps to help you grow your business online

A reputable online presence is no longer something that can be placed on the back-burner. The way we communication to our customers have changed drastically over the last few years and online possibilities have increased exponentially.

To grow your business online takes some planning. Read our 5 Steps to help you grow your business online.

Statistics Report

Monthly Statistics Report updated to show your leads

The stats report now shows you where the leads from your site are generated from.

As a business owner it is important for you to understand how your clients communicate with you. In an effort to assist you with this challenge we adapted our monthly statistics report. Under the heading “Top lead sources on your website” you will now see the most effective leads from all active online forms, newsletter signups, enquiries from e-commerce systems and product systems. The report will give you the page name, how many enquiries were received and what percentage the enquiries from that page were.

Call to action

Curious about user behaviour on your website?

Your site should not merely be an online brochure – it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.