Skip to content

Posts Tagged ‘Brand Strategy’

Why Investing Into Exceptional UX Is Worth It

web design

“You have to start with the customer experience and work your way back to technology.” – Steve Jobs This is the essence of a user-centred approach and our growing obsession with User Experience in the digital world. Brands are focussing more and more on “usability”, UI design and other UX buzz words that are floating…

Read More

Why Investing In Exceptional UX Is Worth It

Women using tablet

“You have to start with the customer experience and work your way back to technology.” – Steve Jobs This is the essence of a user-centred approach and our growing obsession with User Experience in the digital world. Brands are focussing more and more on “usability”, UI design and other UX buzz words that are floating…

Read More

Brand Strategy – The Cornerstone of Long Term Success

Brand strategy

Building a unique and exceptional brand for your business takes time and planning. However, a thriving brand strategy becomes the perfect complement to your business strategy – positioning your company for success. So what does an effective brand strategy look like and why does it matter? What is Brand Strategy?   Your brand includes many…

Read More

8 Ways To Boost Your Company’s Content Marketing

8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet for a reasonable amount of time knows that engaging content will keep your…

Read More

Top digital marketing trends for 2019

Top digital marketing trends for 2019

It’s the start of a brand new year and the perfect time to consider a fresh approach to your business’s online marketing strategy. Some of these trends are only beginning to gain popularity, while others have been around for a while but could be used to greater effect. Either way our list of current trends…

Read More

Google My Business

Azapi Digital Partner Google My Business

A free and easy tool to market your company. Google has solidly replaced the yellow pages and most other directories as the first place people go to look for a business, product or service they need in their area. So logically the need to feature prominently on Google searches is a no-brainer for any company…

Read More

Why Landing Pages Work to Increase Sales & Signups

Why Landing Pages Work to Increase Sales & Signups

Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you realise you need to search through the whole website to find that specific special you’re wanting to take. You would…

Read More

Enhancing your website with video

Enhancing your website with video

Video has become one of the most effective marketing tools. Viewers are consuming video content more than ever before and this trend is only growing. With falling data costs, not only desktop/laptop viewers, but also mobile users are consuming videos at an explosive rate. Some studies suggest that by next year (2019) 80% of content…

Read More

How to grow your business online.

Azapi Grow your business online

Strategies for Growing Your Business Online!   Let’s make your business a BIG business! ? Every business wants to dive into Online Marketing – Here are a few tips on how to kick-start your Online Marketing. Build your website Let’s face it – by now it’s clear that if you don’t have a website, you’re…

Read More

Digital Marketing trends for 2018

Digital Marketing trends for 2018

Digital Marketing Trends you need to embrace for 2018 The future of digital marketing is approaching at a very fast speed. It is not an option to rely on what worked in the past– you need to engage with the future digital marketing trends. Did you know that there are 2.07 billion active Facebook users?…

Read More
Scroll To Top