e-commerce
How to Optimise your Customer’s Online Journey
It is basic knowledge that customers are now in the power seat when it comes to choosing their preferred products or service providers. This is mainly due to the increasing number of options available to them on a daily basis. To stand out from competitors, businesses need to ensure the customer journey they provide is…
Facebook Ads or Google Ads: One or the Other?
A renewed focus has been placed on how to maximise the impact of online marketing campaigns. This has led to different businesses asking the same question, “Should I focus my spending on Facebook Ads or Google Ads to increase business performance?”. Fact is, both Google Ads and Facebook Ads dominate online advertising. Both deliver measurable…