What makes a website great? And what does Google see as a website that is worth recommending in search results?
In essence, it boils down to one factor, and that is user experience. As a result, Google is constantly looking to improve its ability to present internet users with the most useful websites during a search.
The newest development in this regard is how Google’s Core Web Vitals will measure your website’s performance and how this score will determine where your site ranks in search results.
Core Web Vitals are a set of specific qualities that Google considers essential for a website’s overall user experience. In a recent update, Google announced that Core Web Vitals would become part of the new ranking signals from May/June 2021, which will continue to include existing UX characteristics. In other words, the ‘page experience’ signal used by Google will combine Core Web Vitals with other factors that have already been part of the algorithm for a while, such as mobile-friendliness, browser safety, https security and the use of intrusive interstitials (pop-up ads).
There are currently three components that make up the Core Web Vitals, each addressing a different aspect: how users experience the speed, responsiveness, and visual stability of a page.
- LCP (Largest Contentful Paint): the loading performance should ideally be 2.5 seconds or less when the page starts loading.
- FID (First Input Delay): measures interactivity, which refers to the time it takes for a page to become interactive and should be less than 100ms for a good user experience.
- CLS (Cumulative Layout Shift): visual stability, which measures the amount of unexpected layout shift of visual page content and should aim to be less than 0.1.
For each of the above metrics, a good average can be calculated by measuring about 75% of page loads on mobile and desktop devices. This should enable you to get a good idea of how effective your UX is. Websites which receive a low score are likely to not rank well on Google, which could negatively affect their website traffic.
As the Core Web Vitals indicate, Google uses page speed as a metric in ranking your website. However, it’s not just your official Core Web Vitals “score” that will improve with a fast-loading website. The benefits of high speed hosting for your website’s SEO are many:
- Fast-loading pages keep website users interested and prevent a high bounce rate.
If pages load too slowly and users struggle to get to the information they want, they are likely to leave your site. High page speed, on the other hand, makes it more appealing to browse your site and stay on it longer. This is particularly important on mobile devices, which are responsible for a vast amount of website traffic.
- Web crawlers can easily find and index your content in searches.
When your website loads quickly, this also makes it more “crawlable”. If a search engine can’t “see” the content and finds errors or slow-loading pages while trying to index your site, it moves on.
- Overseas page speed is also crucial as search engine results are localised.
If users search for keywords relating to your business in another country, your website’s ranking will be based on how fast your web pages load there.
Hosting providers can control this by using a content delivery network (CDN), which is a network of servers in different locations worldwide. While the main copy of your content is stored on a primary host server, remote servers keep a cached copy that they send to nearby users.
At Azapi, we recognise the importance of high speed hosting in addition to having a secure website. In order to provide our clients we both, we offer our Enterprise WordPress Hosting Plans, which includes:
- Enterprise Content Delivery Network (CDN),
- Enterprise Web Application Firewall (WAF) Security at DNS Level,
- Local Server Level Enterprise Firewall,
- Local Server Level Malware Protection & Scanning.
- Optimised Code Compression at DNS Level,
- Automatic Image optimisation in WebP format at DNS Level.
With these features, we are able to optimise your WordPress site to offer users the fastest possible experience across the world. Using a CDN means we can guarantee fast delivery of your website content as this platform makes your website load at double or triple the speed anywhere in the world! The Enterprise CDN has over 200+ locations worldwide, making your website available to users at the closest point. Additionally, your website will be protected around the clock by the Enterprise Website Application Firewalls with Malware scanning in the background.
Google’s Core Web Vitals present an opportunity for websites to improve their SEO and enhance their user experience continuously. After all, the aim is to rank well on Google and offer a genuinely positive user experience and improve your site’s effectiveness.
If you would like your website to stand out, offer a terrific UX, rank excellently on search engines, and be extremely secure, talk to us about getting SEO-focused WordPress Enterprise Web Hosting.