Why Google Core Web Vitals Matters? A blog post where we explain the importance of Google Core Web Vitals

06/23/2021

Google Core Web Vitals and why speed matters more than ever

Why Google Core Web Vitals Matters? A blog post where we explain the importance of Google Core Web Vitals and why it matters to business owners

What makes a website great? And what does Google see as a website that is worth recommending in search results?

In essence, it boils down to one factor, and that is user experience. As a result, Google is constantly looking to improve its ability to present internet users with the most useful websites during a search.

To understand core web vitals, it is important that you know the history of web development. In older days there were three aspects that was very vital to have a website with success:  frequency of updates, reliability and speed. But in this modern age where everything is so fast-paced these attributes are no longer needed since almost all websites support automatic updating feature which eliminates the need for frequent website updates. This major update by google will be another step towards an automated future when human interaction will be minimal.

The newest development in this regard is how Google’s Core Web Vitals will measure your website’s performance and how this score will determine where your site ranks in search results.

What is Google Core Web Vitals, and how will it affect websites/SEO s?

The Core Web Vitals initiative is an update to Google’s existing Page Speed index. The change, one of many more on the way, will have a huge impact on how websites are ranked in search results and ultimately improve user experience. On page “vitality” includes loading times (down/right), images (speedy/scrolling at speeds) and HTML quality.

Core Vitals mostly consists of the HTML5/CSS3 coding quality scores, which is why it’s instead of image performance (a screenshot would look like this: (http://www.example-image.in), but obviously not an easy thing to do with all Google websites.) Similarly ,Google will become more strenger in how they implement SEO techniques on individual pages and videos, expecting for site owners to ensure their efforts are paying off via users’ search engine results page (SERPs). This includes keyword density, external linking strategies etc., which will clearly affect the ranking algorithm

Core Web Vitals are a set of specific qualities that Google considers essential for a website’s overall user experience. In a recent update, Google announced that Core Web Vitals would become part of the new ranking signals from May/June 2021, which will continue to include existing UX characteristics. In other words, the ‘page experience’ signal used by Google will combine Core Web Vitals with other factors that have already been part of the algorithm for a while, such as mobile-friendliness, browser safety, https security and the use of intrusive interstitials (pop-up ads).

There are currently three components that make up the Core Web Vitals, each addressing a different aspect: how users experience the speed, responsiveness, and visual stability of a page.

  • LCP (Largest Contentful Paint): the loading performance should ideally be 2.5 seconds or less when the page starts loading. (Largest Contentful Paint): the loading performance should ideally be 2.5 seconds or less when the page starts loading. GTM (Good Time to First Byte ): before a user can seek information from a page, it needs time to load first . The preloading of some resources have been shown by research as being highly relevant for improving readers’ reading times on popular websites that are served over HTTP/2 protocol , particularly e-commerce pages where consumer engagement is expected.(tweet) However, Google argues that “fast mobile web browsing will only ever be part of average.
  • FID (First Input Delay): measures interactivity, which refers to the time it takes for a page to become interactive and should be less than 100ms for a good user experience.
  • CLS (Cumulative Layout Shift): visual stability, which measures the amount of unexpected layout shift of visual page content and should aim to be less than 0.1.

For each of the above metrics, a good average can be calculated by measuring about 75% of page loads on mobile and desktop devices. This should enable you to get a good idea of how effective your UX is. Websites which receive a low score are likely to not rank well on Google, which could negatively affect their website traffic.

Why high-speed web hosting matters:

As the Core Web Vitals indicate, Google uses page speed as a metric in ranking your website. However, it’s not just your official Core Web Vitals “score” that will improve with a fast-loading website. The benefits of high speed hosting for your website’s SEO are many. Page speed enables Google to index and rank your website more easily and quickly, which in turn can improve not only the quality and robustness of your search engine visibility but also the ranking power of your site.

Fast-loading pages keep website users interested and prevent a high bounce rate.

If pages load too slowly and users struggle to get to the information they want, they are likely to leave your site. High page speed, on the other hand, makes it more appealing to browse your site and stay on it longer. This is particularly important on mobile devices, which are responsible for a vast amount of website traffic.

Web crawlers can easily find and index your content in searches. Google generates billions of searches every day on its search engine. As simple as it may sound, obtaining more organic traffic to your site is actually more effective than ever today. A fast-loading website speeds up the indexing process and can increase how many pages are searched for without additional actions by users, helping you get a higher visibility in Google’s vast database of web pages. Patience pays off: The first page loads on mobile platforms takes longer due to resource limitations imposed by vendors who make device browsers heavily dependent upon their product specifications (e.g., Safari performs best if running. ​When your website loads quickly, this also makes it more “crawlable”. If a search engine can’t “see” the content and finds errors or slow-loading pages while trying to index your site, it moves on

Overseas page speed is also crucial as search engine results are localised. A study by Google showed that links from sites with slow load speed to page 1 of the search results receive fewer clicks and therefore lower quality scores. In addition, a slower site may miss out on the opportunity to rank higher in localised versions If users search for keywords relating to your business in another country, your website’s ranking will be based on how fast your web pages load there.

Hosting providers can control this by using a content delivery network (CDN), which is a network of servers in different locations worldwide. While the main copy of your content is stored on a primary host server, remote servers keep a cached copy that they send to nearby users. Although this is a costlier and slower option than the “standard” mode.

How does content delivery network (CDN) technology work, and how do I use it on my website?

Content delivery networks also known as content delivery networks, CDNs or content distribution networks are systems of computers that are located throughout the Internet, with each computer having a copy of the same data.

How does it work?

A CDN works by caching files locally on the hosting server. What this means is that as a visitor browses your site, their browser downloads the files from our server. When they come to the end of those pages then those iframes or static linked images are downloaded just locally inside their browsers and sent back to them again so when they load another page on same website it loads much faster because there was no need for fetching all file from main machine which increases performance by multiple times .

Many CDNs require you not only have a web server but also have installed one or more plugins / applications allowing interaction with media libraries etc.

What is Google Core Web Vitals and why speed matters more than ever?

Google Core Web Vitals is the full list of the URLs of your website’s pages, broken down by type. It includes information about where your customers are coming from, which pages they’re viewing on your site, and their demographic data.

The speed of your website is also important in Google’s ranking algorithm. Google uses page speed to measure how well your website loads. With that being said, it plays a huge role in what should happen when someone searches for something on Google sites such as shopping or travel and they land on our own site where we’re trying to lure them into making a purchase from us is just one example.

What are the pros of using a CDN?

  1. CDN allows hosting a website on a server located in a different country. It can help reduce latency problems, which is a significant problem for many websites.
  2. CDN provides security to user data and bandwidth by storing it away from the host server. This means that user data and bandwidth will not be affected if the host server fails.
  3. CDN provides you with additional features that need not be installed on the hosting server. For example, TLS (Transport Layer Security) can be used to secure your website traffic, and Geo Location also helps users find their way around the world faster

How can I improve my website’s speed?

It is not easy to improve the speed of a website, but you can use several tools that can help you do so.

1. Cache your website with Cloudflare

Cloudflare can help websites load faster by caching all their assets on their servers. They even provide security and DDoS protection to customers.

2. Use fast servers \ Dedicated

We can’t talk about “Speed matters” without talking about Private Cloud Servers. We do many things when it comes to our website , but when all of them are combined together on one server that doesn’t always mean that it will be the fastest response time for users compared to other web companies! There is a lot of competition in this field nowadays, having an affordable and responsive company’s dedicated server with unlimited bandwidth is just what you need . Just keep in mind , there needs to be stability so no external factors or accidents affect your business results .

What we offer at Azapi:

At Azapi, we recognise the importance of high speed hosting in addition to having a secure website. In order to provide our clients we both, we offer our Enterprise WordPress Hosting Plans, which includes:

  • Enterprise Content Delivery Network (CDN),
  • Enterprise Web Application Firewall (WAF) Security at DNS Level,
  • Local Server Level Enterprise Firewall,
  • Local Server Level Malware Protection & Scanning.
  • Optimised Code Compression at DNS Level,
  • Automatic Image optimisation in WebP format at DNS Level.

With these features, we are able to optimise your WordPress site to offer users the fastest possible experience across the world. Using a CDN means we can guarantee fast delivery of your website content as this platform makes your website load at double or triple the speed anywhere in the world! The Enterprise CDN has over 200+ locations worldwide, making your website available to users at the closest point. Additionally, your website will be protected around the clock by the Enterprise Website Application Firewalls with Malware scanning in the background.

Google’s Core Web Vitals present an opportunity for websites to improve their SEO and enhance their user experience continuously. After all, the aim is to rank well on Google and offer a genuinely positive user experience and improve your site’s effectiveness.

If you would like your website to stand out, offer a terrific UX, rank excellently on search engines, and be extremely secure, talk to us about getting SEO-focused WordPress Enterprise Web Hosting.

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