Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.

Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.

Read more on the road forward for Azapi.

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Is your website accessible to users on their mobile devices?

The second wave of Google’s Mobilegeddon is upon us after it’s launch in April of last year. What does this mean for your business and how can you use these changes  to your advantage?

The move from desktop to mobile continues and cannot be ignored by any business owner or marketer.  Last year Google announced that preference will be given to sites that have adapted their design to be mobile friendly. These sites would in future rank higher in a Google search than those that do not comply. Mobile friendly sites are also indicated on the SERP (search engine result page) offering mobile users the opportunity to choose a site relevant to their current usage method.

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Online trends 2015

As human beings we have exhibited the need to look into the future since the beginning of time. This is no longer so difficult. We combed through a few of this year’s website trend predictions, added our own experience and share these with you. 

Many of these predictions are already unfolding, mostly because these trends enhance the user’s experience. Show you care about your consumer by rewarding them with quality in every aspect your business. 

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Content Design

Have you recently put a lot of effort into creating a website that offers conversion-friendly design, navigation, graphics and more?

All things being equal, you might have overlooked one of the most important factors on your website, i.e. the content. Your website copy can make or break your conversion rate. Once visitors land on your website, you want them to take action and should they not become engaged, they will click away.

So what are the factors that you need to take into consideration when designing content?

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Service design has been around for many years, and to a certain extent a lot of business owners do it, but have you stopped for a moment to think about fixing bad service experiences in your organisation?

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It’s overwhelming we know. 

There used to be a time when money was your most valuable commodity. If you had a large advertising budget you would outshine the rest. Communicating with your customer through traditional media did the trick. You would place a snippet in your local paper, maybe record a radio piece, design a great-looking magazine advertisement or print some flyers. Your customer would phone you and 1,2,3 the job was done.

Even though constant visual reminders are great for brand building, traditional media is losing market share.  Your customer is no longer interested in sales talk, they want to know how you will add value to their lives.

What’s with the jargon?

You regularly hear the words, Facebook, Twitter, blogging, online presence, web traffic and SEO. 

What does this have to do with running a business? 

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