Brand Strategy
Website trends for 2015
As human beings we have exhibited the need to look into the future since the beginning of time. This is no longer so difficult. We combed through a few of this year’s website trend predictions, added our own experience and share these with you.
Many of these predictions are already unfolding, mostly because these trends enhance the user’s experience. Show you care about your consumer by rewarding them with quality in every aspect your business.
Why your brand should take centre stage in your next digital marketing campaign
Many small businesses and therefore also website owners are under the impression that digital marketing has nothing to do with their company brand, but only relates to creating sales, preferably as quickly as possible.
The value of developing a strategy before you start
How did you start your business? Did you just decide one day to set up shop or did you sit down and plan what you wanted to achieve?
Marketing: Content design – How to structure content that sells:
Have you recently put a lot of effort into creating a website that offers conversion-friendly design, navigation, graphics and more?
All things being equal, you might have overlooked one of the most important factors on your website, i.e. the content. Your website copy can make or break your conversion rate. Once visitors land on your website, you want them to take action and should they not become engaged, they will click away.
So what are the factors that you need to take into consideration when designing content?
Service design: why business owners should care
Service design has been around for many years, and to a certain extent a lot of business owners do it, but have you stopped for a moment to think about fixing bad service experiences in your organisation?
Why your customers would rather Google and how you need to connect the dots
It’s overwhelming we know.
There used to be a time when money was your most valuable commodity. If you had a large advertising budget you would outshine the rest. Communicating with your customer through traditional media did the trick. You would place a snippet in your local paper, maybe record a radio piece, design a great-looking magazine advertisement or print some flyers. Your customer would phone you and 1,2,3 the job was done.
Even though constant visual reminders are great for brand building, traditional media is losing market share. Your customer is no longer interested in sales talk, they want to know how you will add value to their lives.
What’s with the jargon?
You regularly hear the words, Facebook, Twitter, blogging, online presence, web traffic and SEO.
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