Tips
Online trends for 2016
Taking note of trends allow us to plan and be prepared for what is happening. We had a look at what some of the online gurus predict for the next few months ahead, distilled this information, added our own insights and share these with you.
5 steps to help you grow your business online
A reputable online presence is no longer something that can be placed on the back-burner. The way we communication to our customers have changed drastically over the last few years and online possibilities have increased exponentially.
To grow your business online takes some planning. Read our 5 Steps to help you grow your business online.
Monthly Statistics Report updated to show your leads
The stats report now shows you where the leads from your site are generated from.
As a business owner it is important for you to understand how your clients communicate with you. In an effort to assist you with this challenge we adapted our monthly statistics report. Under the heading “Top lead sources on your website” you will now see the most effective leads from all active online forms, newsletter signups, enquiries from e-commerce systems and product systems. The report will give you the page name, how many enquiries were received and what percentage the enquiries from that page were.
Refer a business: Free online presence review
During these cold winter months we would like to help you, show a business that you care about them. We are making our time and skills available for you to give away.
Our Business Package clients are always welcome to ask for assistance with their online presence, content updates to the website, advice on AdWords, or perhaps even a revisit of their entire online strategy.
Response time: Why this online metric matters?
Time matters in more ways than one to your business. The average lifespan of an online lead is only 5 minutes and you can increase your contact rates by 900% simply by bringing your response time down from over 60 minutes to under 5 minutes.
According to the Harvard Business Review 78% of business goes to the first responder.
Website trends for 2015
As human beings we have exhibited the need to look into the future since the beginning of time. This is no longer so difficult. We combed through a few of this year’s website trend predictions, added our own experience and share these with you.
Many of these predictions are already unfolding, mostly because these trends enhance the user’s experience. Show you care about your consumer by rewarding them with quality in every aspect your business.
Increase web traffic with Google’s new mobile friendly strategy
Is your site mobile friendly? Upgrade now and benefit from Google’s adjusted search result view. In future mobile friendly or responsive website will be highlighted in search results, thereby assisting internet users in their choice towards a mobile friendly option.
Social media guide for parents
Parents share a common notion that their teenagers are from a different planet. Hairstyles, vocabulary, opinions and most notably their opinion of their parents change. The 21st century child is not only from a different world, they are digital citizens. They are comfortable and at home in the digital world. This is where they find information, make friends and share life.
Grow Your Business Faster With Content Marketing
Marketing is Changing… a Lot.
In fact, online marketing has been transformed over the last couple of years. But one thing remains constant – content is still king. Yes, responsive design, search engine optimisation and social media are essential for marketing your business online. But unless the content you use to connect with your customers is properly optimised your efforts (and your investment) in online marketing could be largely wasted.
What’s included in our Full Monthly Support Package?
We include 1 hour of website support. This can be used to make small quick updates to your website and can include content and image changes. Keeping your website content fresh and updated will keep Google and your clients coming back for more! If you need more support, no problem, please ask, we can provide an estimate or our standard hourly rate will apply.
Usability vs. Measurability
There is in many cases a tradeoff between usability and measurability of users, when it comes to online forms, but there does not have to be.
Authentic Online Communication – the moral fibre of your business success
What makes your business irresistible?
A carefully planned client meeting with relevant research and striking presentations would probably have landed you some business time after time in the past. If you’re in retail a couple of product ads in the local paper or a customer discount every first Saturday of the month might have also done the trick.
The reality is that we are living in an entrepreneurial society and the next person you meet online could also be your next customer.
So, will you be able to sell your business in 3 seconds in an online environment?