Tips
Why Original Content Makes All The Difference
Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…
Steps to a Successful Website
Taking your business online Many small business owners are incredibly creative, entrepreneurial and hardworking when it comes to building their company. They have an excellent product or service, dedicated staff and great people skills. However, when it comes to the subject of online marketing, this can be unfamiliar territory and leave them feeling out of…
10 Digital Marketing Trends For 2020 To Help You Stay On Track
The ability to adapt to the constantly changing world of digital marketing is essential. Not every craze will stick, and some marketing trends will reap greater rewards than others. But keeping abreast of these developments allows your business to fine-tune its marketing strategy. What might have worked brilliantly a few years ago, may not get…
Is Your Business Ready For The Festive Season?
The holiday season is approaching fast! This can be a golden opportunity to make extra sales and promote your business. Clients are happy to invest in year-end and Christmas functions, gifts and entertainment and looking for unique specials and deals. For most of us, though, quite a few things still need to happen before we…
8 Ways To Boost Your Company’s Content Marketing
Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet knows that engaging content will keep your visitor interested and could even turn…
3 Ways to Connect with your LinkedIn Audience
Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…
Recognise Phishing Emails When You See One
Email communication is an important business tool, and understanding its potential risks and threats will help you secure your business from any danger. One of these threats is called Phishing. This kind of scam lures users into clicking on suspicious links in an email or other means of providing secure data by pretending to be…
5 Google Ads Channels to Market your Business Effectively
One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…
Facebook Pixel
Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…
Your holiday checklist
Depending on your type of business, the next few weeks are either a time of winding down, wrapping things up and planning your well-deserved holiday. Or it’s your crazy time, which means more stress, but also more customers and more sales. Maybe it’s a bit of both. Either way, there are things to be done before…
Why Landing Pages Work to Increase Sales & Signups
Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you recognise you need to search through the whole website to find that specific special you’re wanting to take. You would…
What is AMP and how mobile-ready is your website?
Mobile users in South Africa It’s hard to imagine our world without mobile phones. In South Africa, cell phones are only as old as our democracy. The first mobile phone services being launched in 1994. Nowadays, even in the poorest communities, South Africans have access to a cell phone. Given these statistics, it is not…