Tips
GDPR – General Data Protection Regulation
How It Affects You If your business is based in the European Union (EU), or if you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you. It’s European legislation, but it also applies to any data you collect from European citizens. Everyone whose data you collect must consent to…
SECURITY ALERT!
Get peace of mind: Secure your website. Why is website security so important? You might think that your website does not have anything worth being hacked for, but you will be surprised! Website security is a critical component to protect your business and customers. Websites are constantly being scanned by hackers for possible vulnerabilities. If…
Reach Your Target Audience with Social Media Advertising!
How do you choose the right social media platform for your business? You might get confused about which social media platform you should use for your business. With a lot of social media networks to choose from out there, you can narrow it down to the most popular and most widely used platforms that will…
Digital Marketing trends for 2018
Digital Marketing Trends you need to embrace for 2018 The future of digital marketing is approaching at a very fast speed. It is not an option to rely on what worked in the past– you need to engage with future digital marketing trends. Did you know that there are 2.07 billion active Facebook users? We…
Reminders before you go on Holiday!
The closer the end of the year, the shorter our days seem to become and our to-do lists never-ending. We would like you to go on that well deserved holiday and lap up every ounce of sunlight your body can muster without a worry that something has been left unattended.
A few things we can help you with before you switch off the office lights for a quiet time:
2017 – Azapi on its way to Simplify and Grow
Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.
Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.
Read more on the road forward for Azapi.
Last minute holiday preparations
You know you deserve your holiday, and the good news…it is just around the corner. We would like you to enjoy your break and be well prepared. Here are a few reminders before you hit the road.
Beware of spoofing
Beware of emails imitating to be someone else, as this could cost you dearly. This time of the year we often see an increase in email fraud. Please be vigilant and put the necessary measures in place.
Soon to arrive: New systems and benefits for Azapi clients
Our company goal for 2016 is “Automation and sustainability”. We started at the end of last year and worked feverishly towards our goal. The 1st of August 2016 has been set as D-day when we aim to roll the system out to our entire client base.
Don’t lay idle this winter – a few website checks to increase traffic and conversions
If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.
Here are a few pointers to consider that can make a big difference.
Protect your digital belongings
Research shows that the average person has nineteen passwords to remember…and most people use the same password, or slight variations thereof, for all their accounts.
Today, 5 May, is World Password Day. Most of us would think of “passwords” as the characters we enter after the username field, but the use of passwords date back many years. Previously used in secret societies and espionage to confirm the message as true or to gain access, it now protects our digital lives and very personal information such as banking and medical records, our emails, social media accounts, and much more. Should your password(s) get into the wrong hands, the loss and damages could be great as well as the treat of identity theft.
Google takes mobile search a step further
The second wave of Google’s Mobilegeddon is upon us after it’s launch in April of last year. What does this mean for your business and how can you use these changes to your advantage?
The move from desktop to mobile continues and cannot be ignored by any business owner or marketer. Last year Google announced that preference will be given to sites that have adapted their design to be mobile friendly. These sites would in future rank higher in a Google search than those that do not comply. Mobile friendly sites are also indicated on the SERP (search engine result page) offering mobile users the opportunity to choose a site relevant to their current usage method.