The difference between AdWords & AdWords Express


AdWords Express vs AdWords

What is your Google Search Strategy?

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Why you need a proper Google Search Strategy

Google serves more than 60,000 search results per second worldwide. It speaks for itself that if you are serious about your business you need a plan to be one of those. Depending on your budget and your goals, you can choose between AdWords or AdWords Express.

Let us explain the differences…

Have a look at the table below.

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Both AdWords and AdWords Express allow you to increase the number of times and the number of places where your business information appears. With either advertising product you can use targeted messaging in your ads to attract and engage potential customers showing your ads on, Google Maps, and other related websites within the Google Display Network.

Which one is best for you?

1. AdWords Express

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The interface is meant for basic marketing campaigns and is less time consuming to setup. Your campaign will increase website traffic, but if you do not have a website you can direct your ads to your Google+ Page to still gather leads. This is the perfect option if you have a smaller budget.

If you want to be up and running quickly and don’t need all the advanced features of a full AdWords campaign, AdWords Express is for you!

2. AdWords

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If you want all the “bells and whistles”, AdWords is for you. It offers many advanced features and options to set-up a campaign tailored to your specific marketing goals.
Set-up and management are more time consuming but will give you valuable data with in-depth reports to help you fine-tune and optimise your marketing campaigns. 

Google AdWords also offers multiple types of campaigns, each with their own unique settings, audience targeting and bidding options.

The types are:

  1. Search Network with Display Select
  2. Search Network only
  3. Display Network only
  4. Shopping
  5. Video
  6. Universal app

Still not sure or need more help in choosing the right option for your business? Contact us!