Digital Marketing
The difference between AdWords & AdWords Express
As a Google AdWords Partner we get asked this question a lot. What’s the real difference between AdWords vs AdWords Express?
Does social matter?
You’ve heard the terminology: Facebook, content marketing, Twitter, like, follow, tweet, post, blog…all one big blur. Should you take notice of this changing landscape?
In short: Yes. Social does matter. According to the 2017 edition of the South African Social Media Landscape Report by World Wide Worx and Ornico, social media will become an indispensable tool for marketers, politicians, artists, activists, reporters and media personalities alike.
2017 – Azapi on its way to Simplify and Grow
Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.
Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.
Read more on the road forward for Azapi.
Don’t lay idle this winter – a few website checks to increase traffic and conversions
If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.
Here are a few pointers to consider that can make a big difference.
Facebook changes their News Feed rankings
Facebook’s quest to make sure the News Feed remains relevant has implications to your Business Page as it determines which posts are seen by fans and how they rank in the feed.
As part of their Feed Quality Program thousands of people are asked on a daily basis to rate their experience. It has become clear that the actions people take, such as liking, sharing or commenting on a post, does not necessarily reflect what is most important to them.
5 steps to help you grow your business online
A reputable online presence is no longer something that can be placed on the back-burner. The way we communication to our customers have changed drastically over the last few years and online possibilities have increased exponentially.
To grow your business online takes some planning. Read our 5 Steps to help you grow your business online.
Monthly Statistics Report updated to show your leads
The stats report now shows you where the leads from your site are generated from.
As a business owner it is important for you to understand how your clients communicate with you. In an effort to assist you with this challenge we adapted our monthly statistics report. Under the heading “Top lead sources on your website” you will now see the most effective leads from all active online forms, newsletter signups, enquiries from e-commerce systems and product systems. The report will give you the page name, how many enquiries were received and what percentage the enquiries from that page were.
Curious about user behaviour on your website?
Your site should not merely be an online brochure – it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.
Connecting the dots
Creating a strong online presence has become fundamental to any business. This can be as elementary as making use of one social media platform or involve several mediums, such as a website with an e-commerce system, Google AdWords, an extensive social media strategy on multiple platforms and many more. Whether you choose a simplistic or more complicated route, you will need the right skills, systems and experience to achieve the desired results.
As a business owner, you need to focus on building your company. Your time should not be consumed by trying to figure out how to use the web to your advantage. Rather partner with a supplier who will add value to your company. A partner that will connect the dots between your company, its goals, target audience, your products and services and your web presence.
Our love for social media
How, do I love thee, let me count the ways…I post to you on Facebook, I tweet to your heart’s content, I write to you on my blog, tell you great stories and show you beautiful photographs.
The way people communicate has changed dramatically. Research studies estimate that every person receives an exorbitant number of up to 20,000 marketing messages per day. No longer does it help to shout the loudest or the most often.
Three thoughts to excel in your marketing efforts
Picking the fruits of your marketing efforts can be very rewarding for your business, but planting the tree that produces those fruit and making sure it flourishes can be a painful exercise. We’ve come up with three – thought-provoking exercises that will help you pick those juicy mangos.
Are you paying too much for Google AdWords?
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