Winning Connections: Linking Your WooCommerce Store with Facebook Shops


According to, in 2020, more than 3.8 billion people across the world are using social media, that’s almost more than half of the world’s population. But what are all these people doing online? In most instances, people are making their way online to consume content (videos, articles, etc.), to connect with friends and of course, to shop online

E-commerce is the Name of the Game

Yes, just in South Africa alone, and with the impact of COVID-19, the total online transaction value in the digital payments segment is projected to increase in 2020. In short, this means that businesses urgently need to boost their online commerce activities!

boost their online commerce activities!

Many businesses already make use of online shopping platforms, such as WooCommerce, an open-source e-commerce plugin for WordPress. This versatile plugin allows companies to take their traditional brick-and-mortar store online.

Scale Your Online Business with WooCommerce

WooCommerce accommodates a variety of payment methods, including major credit cards, bank transfers, checks, and cash on delivery. There is also a certain sense of familiarity as it has been built on WordPress for WordPress. This translates into a familiar interface for store managers to update products and fulfil orders. Other benefits include time-saving with automated tax calculations, a mobile app for both iOS and Android users, with the ability to extend the system with additional functions such as live shipping rates from leading carriers or options to print labels at home.

Additionally, businesses can benefit from:

  • Flexible customisation, including location-based customisation, which allows for currency/language and metrics management. 
  • Easily manageable product categories, product ratings and reviews, product sorting and filtering, give businesses the power to process information faster and more efficiently. 
  • And with so many extensions readily available on WordPress, tasks like SEO optimisation becomes significantly easier to complete.   

Selling Online is Easy with Facebook Shops

More recently, businesses have started to initiate authentic consumer conversations on the platforms where their customers spend most of their time online, Facebook and Instagram. The Facebook Shops platform makes selling online easy. Some of the more noticeable features include; Customisable collections to showcase your featured products; A single shop experience that functions fluently on both Facebook and Instagram; Design features and creative tools to really help you bring your brand’s story to life. 

Benefits for connecting your WooCommerce store directly to Facebook Shops

But what would the benefits be if you could connect your WooCommerce store directly with Facebook Shops? 

      • A wider audience by using both Facebook and Instagram.
      • Improved user experience with mobile-friendly shopping and easy but secure payment options.
      • Sell products through Facebook pages and acquire more leads.
      • Stronger customer relationships through effective and targeted engagement campaigns.
      • The ability to analyse and track the results of advertising campaigns across devices.

WooCommerce & Facebook – Better Together

As is evident from the above points, numerous benefits exist when connecting your WooCommerce store with Facebook Shops. Once the installation and configuration is done, businesses will be able to:

  1. Sync existing WooCommerce products to a Facebook store to drive traffic to an e-commerce website.
  2. Create Facebook and Instagram ads for specific products or ranges.
  3. Ensure ads are more relevant, effective and timely with the built-in Facebook pixel integration. 
  4. Make use of dynamic ads to retarget previous customers based on their browsing behaviour.
  5. Easily engage with customers on a channel they use every day with Facebook Messenger. 
  6. Lower the barrier to effective communication by using Messenger to chat with potential and existing customers about any purchase questions they might have or simply the current status of their orders.

Azapi can provide you with expert guidance on how best to make use of your WooCommerce store with Facebook Shops. With our help, you’ll be in an improved position to more effectively market and sell your products or services to the right people where they spend most of their time.