Digital Design

Online trends for 2016
Taking note of trends allow us to plan and be prepared for what is happening. We had a look at what some of the online gurus predict for the next few months ahead, distilled this information, added our own insights and share these with you.

Curious about user behaviour on your website?
Your site should not merely be an online brochure – it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.

Why your brand should take centre stage in your next digital marketing campaign
Many small businesses and therefore also website owners are under the impression that digital marketing has nothing to do with their company brand, but only relates to creating sales, preferably as quickly as possible.

The value of developing a strategy before you start
How did you start your business? Did you just decide one day to set up shop or did you sit down and plan what you wanted to achieve?

Grow Your Business Faster With Content Marketing
Marketing is Changing… a Lot.
In fact, online marketing has been transformed over the last couple of years. But one thing remains constant – content is still king. Yes, responsive design, search engine optimisation and social media are essential for marketing your business online. But unless the content you use to connect with your customers is properly optimised your efforts (and your investment) in online marketing could be largely wasted.
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