Google Ads Payment Terms

  1. 100% payment will be required to book and schedule the project.
  2. A set “starting date” will only be confirmed, once the deposit payment has been received.
  3. Monthly fees are payable by Direct Debt Order. (Online Marketing fees are billed in advance)

Google Ads Terms & Conditions

  1. Initial minimum 3-month contract period, after which the contract will become a rolling monthly contract which can be cancelled with one calendar months’ written notice.
  2. All prices are excluding VAT, unless otherwise stated.
  3. This estimate is valid for a period of 7 days only.
  4. The costs for this estimate is based on information supplied by the client and can vary based on changes requested by the client.
  5. Please note any delays in communication or action from the client will have a direct impact on delivery or meeting any deadlines. Whilst service delivery times are given in good faith and First Impact will use every endeavour to comply therewith, no responsibility can be accepted for any loss or damage incurred by the Customer on account of any delay in service delivery arising out of any circumstances beyond our reasonable control, which circumstances will included, but in no way be limited to: any delays in the supply of goods/services by our Suppliers which cannot be directly or indirectly attributed to them; if the balance of the purchase price payable on delivery is not payable on date of anticipated delivery.
  6. Any change requests after the estimate has been approved, including design, content updates, development, functionality or scope of the project, which was not included in the initial estimate, will incur additional charges at our standard hourly rates.
  7. We cannot be held liable for the accuracy of any information supplied by the client or the performance of the website or online marketing.
  8. All invoices are sent by email and are due by the 1st of every month, in advance for that particular month.
  9. All payments made to First Impact for any approved, accepted, signed off projects, work or other requests, will be considered non-refundable by our refund policy.
  10. If an invoice is overdue (30 days or over), we reserve the right to stop all or any services provided and charge the client an administration fee on any outstanding amounts at the rate of 2% per month/24% per annum in accordance with the provisions of the National Credit Act 34 of 2005 (“NCA”)”.
  11. Our pricing for services or packages are reviewed yearly and increases will be applied from the 1st of March of every year. Also note some of our services or packages are linked to exchange fluctuation rates and may be increased with 1 months’ notice to the client.
  12. One calendar months’ notice is required to either cancel or request a change of any service we provide to the client.
  13. The client hereby agrees to accept tax invoices, credit and debit notes by email in a PDF format as the original. No other tax invoice, credit or debit note will be issued, unless a copy of the original document.
  14. Consultation and travelling are excluded and will be billed at the standard AA per KM rates or cost and material basis.
  15. The client hereby agrees to complete and sign a direct debit for any monthly fees due to First Impact, based on this agreement.

Google Ads Notes:

  1. Client must supply all marketing related information; website URL’s including images or logos in digital format.
  2. Client to supply top 10 keywords or phrases relevant to their business.
  3. Client to supply their “goals” for each marketing campaign and how they plan to measure these.
  4. Setup of a Search Campaign includes the following:
  5. Keyword Research.
  6. Setup / Supply of Conversion Tracking.
  7. Setup Location / Call / Site Links / and other relevant Ad Extensions.
  8. Setup of a Display Campaign includes the following:
  9. Interest / Topical Research based on website.
  10. Setup / Supply of Conversion Tracking.
  11. Setup Location / Call / Site Links / and other relevant Ad Extensions.
  12. Text based ads only (Creation of creative banner ads are excluded)

Google Ads Limitations:

  1. Only our “Full Package” includes a 1 hour per month client meeting.
  2. Basic/Medium packages do not include monthly meetings, but can be requested by the client and will be charged at our standard hourly rates.
  3. Major updates, changes, new campaigns will be charge at our standard hourly rates.