News

8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet for a reasonable amount of time knows that engaging content will keep your…

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3 Ways to Connect with your LinkedIn Audience

Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…

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Know a “Phish” when you see one

Email communication is an important business tool and understanding its potential risks and threats will help you secure your business from any danger. One of these threats is called Phishing. This kind of scam lures users into clicking on suspicious links in an email or other means of providing secure data, by pretending to be…

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5 Google Ads Channels to Market your Business Effectively

One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…

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Facebook Pixel

Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…

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Saving the day with webmail

In a “connected world”, being online all the time is our main priority. There is nothing worse than not being able to access your emails. At Azapi we understand the frustration of losing all your emails or just being out of the loop for a few days.

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WordPress Care Plans for your peace of mind

A little care can go a long way to avert potential problems… This is true for pools, lawns and yes, also websites. While not cleaning your pool will probably only result in judgemental looks from the neighbours, not maintaining the website of your business is a more critical issue. No need to panic though, as…

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Why Landing Pages Work to Increase Sales & Signups

Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you realise you need to search through the whole website to find that specific special you’re wanting to take. You would…

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Enhancing your website with video

Video has become one of the most effective marketing tools. Viewers are consuming video content more than ever before and this trend is only growing. With falling data costs, not only desktop/laptop viewers, but also mobile users are consuming videos at an explosive rate. Some studies suggest that by next year (2019) 80% of content…

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