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Google My Business

A free and easy tool to market your company. Google has solidly replaced the yellow pages and most other directories as the first place people go to look for a business, product or service they need in their area. So logically the need to feature prominently on Google searches is a no-brainer for any company…

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WordPress Care Plans for your peace of mind

A little care can go a long way to avert potential problems… This is true for pools, lawns and yes, also websites. While not cleaning your pool will probably only result in judgemental looks from the neighbours, not maintaining the website of your business is a more critical issue. No need to panic though, as…

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Why Landing Pages Work to Increase Sales & Signups

Imagine clicking on an enticing advert for a special deal to a wonderful island holiday destination only to arrive at a home page which describes some irrelevant company history. After scrolling up and down you realise you need to search through the whole website to find that specific special you’re wanting to take. You would…

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We’ve got your back! – Types of website back-ups and why you need them

Why bother with back-ups? Even though having your website hacked might seem like a crazy scene from a sci-fi movie, it is a more common phenomenon than one might think. Earlier this year statistics showed that 4441 sites were hacked in just one month (February) in South Africa. Only the United States and Indonesia had…

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Enhancing your website with video

Video has become one of the most effective marketing tools. Viewers are consuming video content more than ever before and this trend is only growing. With falling data costs, not only desktop/laptop viewers, but also mobile users are consuming videos at an explosive rate. Some studies suggest that by next year (2019) 80% of content…

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Google Analytics – understanding your audience

Website users of today have extremely high expectations of their experience of your brand online. Content must be attractive and relevant; your website easy to find, use and navigate through. If your potential customers are not “feeling it” after a few clicks, they’ll leave and look elsewhere. Businesses that can understand what makes their audience…

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What is AMP and how mobile-ready is your website?

Mobile users in South Africa It’s hard to imagine our world without mobile phones. In South Africa cell phones are only as old as our democracy, with the first mobile phone services being launched in 1994. Nowadays, even in the poorest communities, South Africans have access to a cell phone. Given these statistics it is…

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GDPR – General Data Protection Regulation

How It Affects You If your business is based in the European Union (EU), or if you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you. It’s European legislation, but it also applies to any data you collect from European citizens. Everyone whose data you collect must consent to…

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SECURITY ALERT!

Get peace of mind: Secure your website. Why is website security so important? You might think that your website does not have anything worth being hacked for, but you will be surprised! Website security is a critical component to protect your business and customers. Websites are constantly being scanned by hackers for possible vulnerabilities. If…

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