Forget stale and boring websites, stuffy online content, dull images and drab campaigns. Now is the time to refresh and brighten up your online presence. If our eyes are the windows to the soul, your website will probably give insight into how you operate your company.
Have a look at these few pointers:
When last did you update your website’s content? If you view your website as something that was done and dusted when it went live, you need to rethink your attitude. Update content regularly. Make sure your target audience has a reason to come back to your website and reward them with quality content.
If you host news articles or a blog on your website, make sure your latest articles are still relevant and not something from months ago. If you do not give attention to your website, clients might think they will be treated the same way.
Break content down into smaller manageable portions. A website is not a thesis. Your user should be able to scan over information and know whether this what they are looking for or not. Start with the information most important to your customer. Break the content down by using headings and bullet points.
Is your website unintentionally leaning towards a retro look? The imagery you use on your site can change the entire look and feel of your site. As with content, these should be relevant. If you are based in Cape Town, does it make sense to showcase the Statue of Liberty? Images should assist to portray your desired message and be relevant to your target audience.
Logos are often considered as an afterthought, even though it is vital to your company’s image. Previously logo design started on paper: will the logo work on your letterhead, business cards, point of sale material and company entrance. Lately, one of the first considerations are whether the logo works digitally, that is on your website and on different screen sizes such as your desktop and phone screens.
Technology is constantly changing and this brings with it the opportunity for new functionality and possibilities. A site built on html5 for example, is better geared for video than previous platforms. On YouTube alone more than 400 hours of video content is uploaded every minute and this number is ever increasing. A video message, opposed to text that needs to be read, can be a very effective way to get your message across.
If your site is not designed to adapt to different screen sizes, you are losing business. Your site should be accessible whenever and wherever a client has the need to make contact. Google is so serious about this, that they give preference to sites that are mobile-friendly (responsive) when a user is doing a search on a smaller screen.
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