Traditionally winter is seen as a quieter time. The beaches run empty and less people frequent their favourite restaurants. Business, in general slows down. This, however, is no reason to be less productive. In fact, make use of this time to ensure your systems are working the way they should in order to optimise your business lead activity.
Make sure your online forms and the system around this is working.
If it ain’t broke, don’t fix it. True, but photographs, design and text can become outdated and your website could easily become irrelevant. Review your text and ensure all information, including contact information and addresses, still applies. One of the quickest and easiest ways to give your site a facelift is to update the photographs.
Make sure all your products and services are listed and where necessary described correctly. Do you have testimonials on your site? Review these and update if you feel the time has come for new material.
More and more users are using their cell phones and tablets to search for information. Google recently started to give preference to responsive sites when listing their search results on a mobile device. If more than 10% of your website visitors use a mobile device you should consider updating to a responsive site. Read our article on responsive sites.
Review your AdWords and make sure they are still in line with the company’s offering. If you want to increase your Google search ranking, this will be a sure way to reach that goal. Give as a call to help you with your Google AdWords. If you want us to help you with this and review your site and online presence, feel free to contact us.