The last few years have seen major changes in website design, functionality and content management systems. We decided to expand our offering with a widely used system to be able to provide a complete service to our customers. Azapi Online Marketing Agency now also offers WordPress website development, hosting and managed maintenance to all our clients.
Our technical team weighed the pro’s and con’s of several systems and came to the conclusion that WordPress currently provides the most benefits. We take a look at a few of these in this article.
The closer the end of the year, the shorter our days seem to become and our to-do lists never-ending. We would like you to go on that well deserved holiday and lap up every ounce of sunlight your body can muster without a worry that something has been left unattended.
A few things we can help you with before you switch off the office lights for a quiet time:
These days everyone is talking about online. The acceleration of the world wide web has changed the way we do business. Your company’s website can be the difference between good and great. Out of all the available channels, a dynamic and up-to-date website is still the most effective method of promoting one’s business online.
As a Google AdWords Partner we get asked this question a lot. What’s the real difference between AdWords vs AdWords Express?
Emails have become an essential part of our everyday communication. Did you know that 269 billion emails are sent daily? That is more than 3.1 million emails per second with the average person receiving about 120 per day.
Staggering? Yes indeed.
Choosing the right email protocol for your needs, will make your daily life much easier and help you to manage that inbox.
So which email is right for you?
You’ve heard the terminology: Facebook, content marketing, Twitter, like, follow, tweet, post, blog...all one big blur. Should you take notice of this changing landscape?
In short: Yes. Social does matter. According to the 2017 edition of the South African Social Media Landscape Report by World Wide Worx and Ornico, social media will become an indispensable tool for marketers, politicians, artists, activists, reporters and media personalities alike.
You now have the opportunity to choose between three possible pre-paid support packages. It works similarly as pre-paid airtime: The service is purchased in advance and available when and as needed. Each package is valid for 12 months from date of purchase and comes at a whopping 25% discount off our standard rates.
Over the last few years new trends in the online marketing sphere kicked into high gear, and the needs of you, our customer changed. We have the privilege to work in an industry that constantly changes and this requires us to adapt our business strategy.
Last year saw the introduction of new automated systems at Azapi, this was the first step in taking the company forward into a new era of online marketing. These systems help unload our time so that we can focus on that which is most important: our client’s requirements. We’ve already seen some very positive results.
Read more on the road forward for Azapi.
As of 1 March, daily backups are part of your hosting service. We continuously strive to raise the bar of our product and service offering and believe that this is an important component to add to your current hosting service. Knowing you have an up to date backup provides peace of mind, data integrity and minimises any downtime.
Google and Mozilla are tightening the reigns on insecure websites. Mozilla recently rolled out Firefox 51 to its mainstream user base which comes with an insecure warning that offers a login over an HTTP connection. Google announced new secure connection regulations that came into play in January and, therefore we moved all our sites from HTTP to HTTPS. We speak to one of our technical team members, Neil Clulow, who was responsible for this project.
Forget stale and boring websites, stuffy online content, dull images and drab campaigns. Now is the time to refresh and brighten up your online presence. If our eyes are the windows to the soul, your website will probably give insight into how you operate your company.
We made a few significant changes over the last couple of months. Azapi’s goal for 2016 is “automation and sustainability”. This means putting systems in place to efficiently support your business and add value to you as a client.
We started preparing new systems for the company end of last year and can now say that our first billing run was sent out from this new platform. As of 1 August all our projects will run via the new platform as well.
Our company goal for 2016 is "Automation and sustainability". We started at the end of last year and worked feverishly towards our goal. The 1st of August 2016 has been set as D-day when we aim to roll the system out to our entire client base.
If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.
Here are a few pointers to consider that can make a big difference.
Facebook’s quest to make sure the News Feed remains relevant has implications to your Business Page as it determines which posts are seen by fans and how they rank in the feed.
As part of their Feed Quality Program thousands of people are asked on a daily basis to rate their experience. It has become clear that the actions people take, such as liking, sharing or commenting on a post, does not necessarily reflect what is most important to them.
Research shows that the average person has nineteen passwords to remember...and most people use the same password, or slight variations thereof, for all their accounts.
Today, 5 May, is World Password Day. Most of us would think of “passwords” as the characters we enter after the username field, but the use of passwords date back many years. Previously used in secret societies and espionage to confirm the message as true or to gain access, it now protects our digital lives and very personal information such as banking and medical records, our emails, social media accounts, and much more. Should your password(s) get into the wrong hands, the loss and damages could be great as well as the treat of identity theft.
The second wave of Google’s Mobilegeddon is upon us after it’s launch in April of last year. What does this mean for your business and how can you use these changes to your advantage?
The move from desktop to mobile continues and cannot be ignored by any business owner or marketer. Last year Google announced that preference will be given to sites that have adapted their design to be mobile friendly. These sites would in future rank higher in a Google search than those that do not comply. Mobile friendly sites are also indicated on the SERP (search engine result page) offering mobile users the opportunity to choose a site relevant to their current usage method.
A reputable online presence is no longer something that can be placed on the back-burner. The way we communication to our customers have changed drastically over the last few years and online possibilities have increased exponentially.
To grow your business online takes some planning. Read our 5 Steps to help you grow your business online.
Summer holidays are upon us and we would like you to be prepared before you go on your well-deserved break. A few things you need to keep in mind this side of the year.
Don’t keep your customers in the dark. Set-up a vacation email message to let them know you will not be able to attend to their request immediately. Inform them of when you will be available again and what they should do in case of an emergency. If you need help with setting this up please let us know in advance. The message can be set-up to activate on a specific date.
The stats report now shows you where the leads from your site are generated from.
As a business owner it is important for you to understand how your clients communicate with you. In an effort to assist you with this challenge we adapted our monthly statistics report. Under the heading “Top lead sources on your website” you will now see the most effective leads from all active online forms, newsletter signups, enquiries from e-commerce systems and product systems. The report will give you the page name, how many enquiries were received and what percentage the enquiries from that page were.
Your site should not merely be an online brochure - it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.
Traditionally winter is seen as a quieter time. The beaches run empty and less people frequent their favourite restaurants. Business, in general slows down. This, however, is no reason to be less productive. In fact, make use of this time to ensure your systems are working the way they should in order to optimise your business lead activity.
During these cold winter months we would like to help you, show a business that you care about them. We are making our time and skills available for you to give away.
Our Business Package clients are always welcome to ask for assistance with their online presence, content updates to the website, advice on AdWords, or perhaps even a revisit of their entire online strategy.