The ability to adapt to the constantly changing world of digital marketing is essential. Not every craze will stick, and some marketing trends will reap greater rewards than others. But keeping abreast of these developments allows your business to fine-tune its marketing strategy. What might have worked brilliantly a few years ago, may not get…

Read More
Is your business ready for the festive season?

The holiday season is approaching fast! This can be a golden opportunity to make extra sales and promote your business. Clients are happy to invest in year-end and Christmas functions, gifts and entertainment and looking for unique specials and deals. For most of us, though, quite a few things still need to happen before we…

Read More
Digital design to boost your brand

Great design is more than creativity and inspiration, it also serves a very practical purpose. Successful digital design adds immense value to your marketing efforts and requires significant skill and expertise. When executed well, digital design is visually appealing as well as useful. While this vital aspect of digital marketing has often been overlooked, investing…

Read More
Women using tablet

“You have to start with the customer experience and work your way back to technology.” – Steve Jobs This is the essence of a user-centred approach and our growing obsession with User Experience in the digital world. Brands are focussing more and more on “usability”, UI design and other UX buzz words that are floating…

Read More
Brand strategy

Building a unique and exceptional brand for your business takes time and planning. However, a thriving brand strategy becomes the perfect complement to your business strategy – positioning your company for success. So what does an effective brand strategy look like and why does it matter? What is Brand Strategy?   Your brand includes many…

Read More
8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet for a reasonable amount of time knows that engaging content will keep your…

Read More
3 Ways to Connect with your LinkedIn Audience

Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…

Read More
Know a “Phish” when you see one

Email communication is an important business tool and understanding its potential risks and threats will help you secure your business from any danger. One of these threats is called Phishing. This kind of scam lures users into clicking on suspicious links in an email or other means of providing secure data, by pretending to be…

Read More
5 Google Ads Channels to Market your Business Effectively

One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…

Read More
Azapi Social Media

Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…

Read More