Is Agile Marketing the Way to Go?

As marketing budgets shrink and revenue projections are slashed due to the ongoing financial fallout brought on by the Coronavirus epidemic, it has become crucial for businesses of all sizes to adapt to these changing circumstances. One route many companies are taking is the adoption of a more agile marketing approach to current and future…

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As populations around the world respond to the concerns raised by the coronavirus pandemic. We know that with these uncertain times comes a unique set of challenges both for businesses and the customers on whom they depend. Now more than ever, it is up to companies to innovate. And come forward with new methods to…

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On 27 March 2020 South Africans entered the unknown prospect of a nationwide lockdown due to COVID-19. More than 3 weeks later its effect on the daily lives of ordinary citizens and businesses has become apparent. We here at Azapi have had to implement drastic measures and innovate wherever possible. Luckily we found there are…

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While the world goes remote during the COVID-19 epidemic, consumers are increasingly spending more time online. This for their need for entertainment, thirst for knowledge, or as we will be focusing on in this blog – to assist them in their decision-making journey to find appropriate products or services. But the internet is a busy…

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WordPress Careplans

You’ve created a WordPress site for your business but does paying for a care plan make business sense? Unless you have spare time on your hands to ensure the backups and updates are correctly done, the plugins are working, your data is safe and your website is functioning at all times  – the short answer…

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Through the ages, we have constantly assigned value to certain objects that form part of our daily lives. Just think about how much value we place in commodities like gold, oil and water (especially in a water-scarce region like South Africa). However, more recently other less obvious aspects that play integral roles in our lives…

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Taking your business online Many small business owners are incredibly creative, entrepreneurial and hardworking when it comes to building their company. They have an excellent product or service, dedicated staff and great people skills. However, when it comes to the subject of online marketing, this can be unfamiliar territory and leave them feeling out of…

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Why being customer-focussed is essential for your business When it’s done right, a focus on customer satisfaction isn’t only a business strategy, but a company culture. No company can exist without a solid, happy customer base and putting the customer first is essential for customer-retention and customer-loyalty. An ability to adapt as your clients’ requirements…

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The ability to adapt to the constantly changing world of digital marketing is essential. Not every craze will stick, and some marketing trends will reap greater rewards than others. But keeping abreast of these developments allows your business to fine-tune its marketing strategy. What might have worked brilliantly a few years ago, may not get…

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Is your business ready for the festive season?

The holiday season is approaching fast! This can be a golden opportunity to make extra sales and promote your business. Clients are happy to invest in year-end and Christmas functions, gifts and entertainment and looking for unique specials and deals. For most of us, though, quite a few things still need to happen before we…

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