Posts by editor

Brand Strategy – The Cornerstone of Long Term Success

Brand strategy

Building a unique and exceptional brand for your business takes time and planning. However, a thriving brand strategy becomes the perfect complement to your business strategy – positioning your company for success. So what does an effective brand strategy look like and why does it matter? What is Brand Strategy?   Your brand includes many…

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8 Ways To Boost Your Company’s Content Marketing

Some businesses are great at publishing this on their website. Others use it to showcase their best products. And a few build their entire brand this way. Can you guess what it is? Great Content. Anyone who has been on the internet for a reasonable amount of time knows that engaging content will keep your…

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3 Ways to Connect with your LinkedIn Audience

Advertising your business on LinkedIn presents an opportunity to expand your professional network and market your business to a unique audience. This platform has built a reputation as the number one place to do business on the internet. Whether you are looking to connect with professionals from your industry or target specific businesses, LinkedIn is…

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Know a “Phish” when you see one

Email communication is an important business tool and understanding its potential risks and threats will help you secure your business from any danger. One of these threats is called Phishing. This kind of scam lures users into clicking on suspicious links in an email or other means of providing secure data, by pretending to be…

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5 Google Ads Channels to Market your Business Effectively

One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…

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Facebook Pixel

Marketing your business online starts with understanding your audience. The Facebook Pixel allows business owners to send the right marketing message to the right person at the right time. Online advertising has never been this much fun! Understanding Facebook Pixel A pixel is a piece of code placed on your website to provide you with…

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Saving the day with webmail

In a “connected world”, being online all the time is our main priority. There is nothing worse than not being able to access your emails. At Azapi we understand the frustration of losing all your emails or just being out of the loop for a few days.

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Top digital marketing trends for 2019

It’s the start of a brand new year and the perfect time to consider a fresh approach to your business’s online marketing strategy. Some of these trends are only beginning to gain popularity, while others have been around for a while but could be used to greater effect. Either way our list of current trends…

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Your holiday checklist

Depending on your type of business, the next few weeks are either a time of winding down, wrapping things up and planning your well-deserved holiday. Or it’s your crazy time, which means more stress, but also more customers and more sales. Maybe it’s a bit of both. Either way, there are things to be done before…

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Core Website Upgrades

WordPress is set to release version 5.0 at the end of November, which is to be one of the biggest WordPress updates in recent years. Since all of our clients’ websites are using WordPress, we would like to inform you about how this will impact your website and the process Azapi will follow. The good news…

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