AdWords vs. AdWords Express. What’s the difference?

As a Google AdWords Partner we get asked this question a lot. What’s the real difference between AdWords vs AdWords Express?

Have a quick look at the table below.

Both AdWords and AdWords Express allow you to increase the number of times and the number of places where your business information appears. With either advertising product you can use targeted messaging in your ads to attract and engage potential customers showing your ads on, Google Maps, and other related websites within the Google Display Network.


Which one is best for me?

The answer is simple. 

If you want to be up and running quickly, AdWords Express is for you. The interface is meant for basic marketing campaigns and is easy to understand and setup. You don’t even need a website, simply direct all your ads to your Google+ account.

If you want all the “bells and whistles”, AdWords is for you. It has many advanced features and options to help setup a campaign specific to your marketing goals. Setup and management is more time consuming, but if you go the extra mile, AdWords will give you valuable data with in-depth reports to help you fine-tune and optimize your marketing goals and objectives. It also offers multiple types of campaigns, each with their own unique settings, audience targeting and bidding options.

The types are:

  1. Search Network with Display Select
  2. Search Network only
  3. Display Network only
  4. Shopping
  5. Video
  6. Universal app

Still not sure or need more help in choosing the right option for your business? Feel free to contact me by email or phone.

Azapi AdWords vs AdWords Express
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