Month: May 2016

Are you getting the response you want from you call-to-action buttons on your website?

Don’t lay idle this winter – a few website checks to increase traffic and conversions

If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.

Here are a few pointers to consider that can make a big difference.

Facebook is making changes to the news feed rankings

Facebook changes their News Feed rankings

Facebook’s quest to make sure the News Feed remains relevant has implications to your Business Page as it determines which posts are seen by fans and how they rank in the feed.

As part of their Feed Quality Program thousands of people are asked on a daily basis to rate their experience. It has become clear that the actions people take, such as liking, sharing or commenting on a post, does not necessarily reflect what is most important to them.

Make sure your passwords are protected

Protect your digital belongings

Research shows that the average person has nineteen passwords to remember…and most people use the same password, or slight variations thereof, for all their accounts.

Today, 5 May, is World Password Day. Most of us would think of “passwords” as the characters we enter after the username field, but the use of passwords date back many years. Previously used in secret societies and espionage to confirm the message as true or to gain access, it now protects our digital lives and very personal information such as banking and medical records, our emails, social media accounts, and much more. Should your password(s) get into the wrong hands, the loss and damages could be great as well as the treat of identity theft.