Month: April 2016
Google takes mobile search a step further
The second wave of Google’s Mobilegeddon is upon us after it’s launch in April of last year. What does this mean for your business and how can you use these changes to your advantage?
The move from desktop to mobile continues and cannot be ignored by any business owner or marketer. Last year Google announced that preference will be given to sites that have adapted their design to be mobile friendly. These sites would in future rank higher in a Google search than those that do not comply. Mobile friendly sites are also indicated on the SERP (search engine result page) offering mobile users the opportunity to choose a site relevant to their current usage method.