Archive for October 2014
Are you paying too much for Google AdWords?
Google recently launched a new campaign to get people to join their AdWords marketing channel, which for those of you who don’t know, is their pay-per-click advertising system. To run successful AdWords campaigns, Google offers agencies like Azapi the opportunity to certify as Google Partners to help clients optimize their online marketing.
Read MoreWhy your brand should take centre stage in your next digital marketing campaign
Many small businesses and therefore also website owners are under the impression that digital marketing has nothing to do with their company brand, but only relates to creating sales, preferably as quickly as possible.
Read MoreThe value of developing a strategy before you start
How did you start your business? Did you just decide one day to set up shop or did you sit down and plan what you wanted to achieve?
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