Month: October 2014

Google Partnership

Are you paying too much for Google AdWords?

Google recently launched a new campaign to get people to join their AdWords marketing channel, which for those of you who don’t know,  is their pay-per-click advertising system.  To run successful AdWords campaigns, Google offers agencies like Azapi the opportunity to certify as Google Partners to help clients optimize their online marketing.
Sales vs. Branding

Why your brand should take centre stage in your next digital marketing campaign

Many small businesses and therefore also website owners are under the impression that digital marketing has nothing to do with their company brand, but only relates to creating sales, preferably as quickly as possible.

The value of developing a strategy before you start

The value of developing a strategy before you start

How did you start your business?  Did you just decide one day to set up shop or did you sit down and plan what you wanted to achieve?