Have you recently put a lot of effort into creating a website that offers conversion-friendly design, navigation, graphics and more?
All things being equal, you might have overlooked one of the most important factors on your website, i.e. the content. Your website copy can make or break your conversion rate. Once visitors land on your website, you want them to take action and should they not become engaged, they will click away.
So what are the factors that you need to take into consideration when designing content?