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Archive for February 2014

Making sure you get all your business emails

Email is still one of the most widely used methods for communicating, but on numerous occasions we’ve had clients that are struggling with mail related issues.  Emails not dealt with lead to unhappy customers, so how do you make sure you effectively deal with email?

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Why your customers would rather Google and how you need to connect the dots

It’s overwhelming we know. 

There used to be a time when money was your most valuable commodity. If you had a large advertising budget you would outshine the rest. Communicating with your customer through traditional media did the trick. You would place a snippet in your local paper, maybe record a radio piece, design a great-looking magazine advertisement or print some flyers. Your customer would phone you and 1,2,3 the job was done.

Even though constant visual reminders are great for brand building, traditional media is losing market share.  Your customer is no longer interested in sales talk, they want to know how you will add value to their lives.

What’s with the jargon?

You regularly hear the words, Facebook, Twitter, blogging, online presence, web traffic and SEO. 

What does this have to do with running a business? 

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