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Our love for social media

How, I do love thee, let me count the ways…I post to you on Facebook, I tweet to your heart’s content, I write to you on my blog, tell you great stories and show you beautiful photographs. 

The way people communicate has changed dramatically. Research studies estimate that every person receives an exorbitant number of up to 20,000 marketing messages per day. No longer does it help to shout the loudest or the most often. 

Communication has changed into a game of engagement with your client. Speak to their hearts, woo them over. And, wow them too! Communication rests no longer in the brand’s court only, but has become a two-way experience between the client and brand. Get this wrong, and love would be no more than a lost tennis game. 

Playing in the social media sphere needs attention, time and knowledge…and plenty of it. Choose the right partner for this adventure and you are sure to engage in a pleasant and rewarding experience. 

A few aspects to consider: 

choose a company with a focus on social media communication and web-presence. Anybody can post or tweet, but not everybody can do this correctly. Would you entrust your car into the hands of a backyard mechanic whose rundown tools are scattered over a dirty garage floor?

What is your goal?
What do you want to accomplish with your social media campaign? Increased awareness of your brand, or more likes on your fan page, perhaps improved sales figures?

Find your platform:
What will be the best platform to showcase your products and to reach your clients? Will it be Facebook, Twitter, LinkedIn or Instagram, etc.  Instagram, for example, will be a more effective way for a photographer to showcase his work than Twitter. Whereas Twitter will be more ideal for breaking news.

What is your return on investment?
Interaction should be measured. A third of social media marketers believe their efforts are effective and they are ensured of this when reviewing the statistics. 

If you are looking for the right partner to walk with you on the social media path, choose the green road and speak to Azapi for a tailor-made social media campaign for your brand.