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  • Out with the drab, in with the fab. Time to update your website.

    Forget stale and boring websites, stuffy online content, dull images and drab campaigns. Now is the time to refresh and brighten up your online presence. If our eyes are the windows to the soul, your website will probably give insight into how you operate your company.

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  • One point of contact to make your life easier

    We made a few significant changes over the last couple of months. Azapi’s goal for 2016 is “automation and sustainability”. This means putting systems in place to efficiently support your business and add value to you as a client.

    We started preparing new systems for the company end of last year and can now say that our first billing run was sent out from this new platform. As of 1 August all our projects will run via the new platform as well.

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  • Soon to arrive: New systems and benefits for Azapi clients

    Our company goal for 2016 is "Automation and sustainability". We started at the end of last year and worked feverishly towards our goal. The 1st of August 2016 has been set as D-day when we aim to roll the system out to our entire client base.

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  • Don’t lay idle this winter - a few website checks to increase traffic and conversions

    If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.

    Here are a few pointers to consider that can make a big difference.

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  • Facebook changes their News Feed rankings

    Facebook’s quest to make sure the News Feed remains relevant has implications to your Business Page as it determines which posts are seen by fans and how they rank in the feed.

    As part of their Feed Quality Program thousands of people are asked on a daily basis to rate their experience. It has become clear that the actions people take, such as liking, sharing or commenting on a post, does not necessarily reflect what is most important to them.

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  • Protect your digital belongings

    Research shows that the average person has nineteen passwords to remember...and most people use the same password, or slight variations thereof, for all their accounts.

    Today, 5 May, is World Password Day. Most of us would think of “passwords” as the characters we enter after the username field, but the use of passwords date back many years. Previously used in secret societies and espionage to confirm the message as true or to gain access, it now protects our digital lives and very personal information such as banking and medical records, our emails, social media accounts, and much more. Should your password(s) get into the wrong hands, the loss and damages could be great as well as the treat of identity theft.

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  • Google takes mobile search a step further

    The second wave of Google’s Mobilegeddon is upon us after it’s launch in April of last year. What does this mean for your business and how can you use these changes  to your advantage?

    The move from desktop to mobile continues and cannot be ignored by any business owner or marketer.  Last year Google announced that preference will be given to sites that have adapted their design to be mobile friendly. These sites would in future rank higher in a Google search than those that do not comply. Mobile friendly sites are also indicated on the SERP (search engine result page) offering mobile users the opportunity to choose a site relevant to their current usage method.

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  • Online trends for 2016

    Taking note of trends allow us to plan and be prepared for what is happening. We had a look at what some of the online gurus predict for the next few months ahead, distilled this information, added our own insights and share these with you.

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  • 5 steps to help you grow your business online

    A reputable online presence is no longer something that can be placed on the back-burner. The way we communication to our customers have changed drastically over the last few years and online possibilities have increased exponentially.

    To grow your business online takes some planning. Read our 5 Steps to help you grow your business online.

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  • Are you ready to go on holiday?

    Summer holidays are upon us and we would like you to be prepared before you go on your well-deserved break. A few things you need to keep in mind this side of the year.

    Don’t keep your customers in the dark. Set-up a vacation email message to let them know you will not be able to attend to their request immediately. Inform them of when you will be available again and what they should do in case of an emergency. If you need help with setting this up please let us know in advance. The message can be set-up to activate on a specific date.

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  • Monthly Statistics Report updated to show your leads

    The stats report now shows you where the leads from your site are generated from.

    As a business owner it is important for you to understand how your clients communicate with you. In an effort to assist you with this challenge we adapted our monthly statistics report. Under the heading “Top lead sources on your website” you will now see the most effective leads from all active online forms, newsletter signups, enquiries from e-commerce systems and product systems. The report will give you the page name, how many enquiries were received and what percentage the enquiries from that page were.

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  • Curious about user behaviour on your website?

    Your site should not merely be an online brochure - it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.

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  • How to increase productivity over the winter months?

    Traditionally winter is seen as a quieter time. The beaches run empty and less people frequent their favourite restaurants. Business, in general slows down. This, however, is no reason to be less productive. In fact, make use of this time to ensure your systems are working the way they should in order to optimise your business lead activity.

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  • Refer a business: Free online presence review

    During these cold winter months we would like to help you, show a business that you care about them. We are making our time and skills available for you to give away.

    Our Business Package clients are always welcome to ask for assistance with their online presence, content updates to the website, advice on AdWords, or perhaps even a revisit of their entire online strategy.

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  • Connecting the dots

    Creating a strong online presence has become fundamental to any business. This can be as elementary as making use of one social media platform or involve several mediums, such as a website with an e-commerce system, Google AdWords, an extensive social media strategy on multiple platforms and many more. Whether you choose a simplistic or more complicated route, you will need the right skills, systems and experience to achieve the desired results.

    As a business owner, you need to focus on building your company. Your time should not be consumed by trying to figure out how to use the web to your advantage. Rather partner with a supplier who will add value to your company. A partner that will connect the dots between your company, its goals, target audience, your products and services and your web presence.

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  • W3 in 1994: the year of new beginnings

    Once upon a time long, long ago we sent and received important documents using an odd creature who sometimes ate the paper we fed him and were always sending distress signals everywhere. Those were the days of the almighty fax. How this wonderful invention helped us to be more productive!

    A few years later the World Wide Web and subsequently email entered the scene. Many still remember the scratching modem connecting sound and arguments with family members that then picked up the phone. Then, companies did not have a dedicated domain name and employees did not have email.

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  • A director’s word - Jacobus van Niekerk

    A new financial year dawned upon us and for 2015 I would like to start-off with this quote from Muhammed Ali: "Don't count the days, make the days count." 

    I would also like add my own quote, which is a company principle we strive to adhere to on a daily basis: “Let's not wait for tomorrow - act today!” This being an absolute truth when we live in the NOW, especially the INTERNET "NOW". We most certainly have to plan for tomorrow, but it's today's actions that seal the deal for tomorrow. 

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  • Website trends for 2015

    As human beings we have exhibited the need to look into the future since the beginning of time. This is no longer so difficult. We combed through a few of this year’s website trend predictions, added our own experience and share these with you. 

    Many of these predictions are already unfolding, mostly because these trends enhance the user’s experience. Show you care about your consumer by rewarding them with quality in every aspect your business. 

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  • Our love for social media

    How, do I love thee, let me count the ways…I post to you on Facebook, I tweet to your heart’s content, I write to you on my  blog, tell you great stories and show you beautiful photographs.

    The way people communicate has changed dramatically. Research studies estimate that every person receives an exorbitant number of up to 20,000 marketing messages per day. No longer does it help to shout the loudest or the most often. 

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  • Increase web traffic with Google’s new mobile friendly strategy

    Is your site mobile friendly? Upgrade now and benefit from Google's adjusted search result view. In future mobile friendly or responsive website will be highlighted in search results, thereby assisting internet users in their choice towards a mobile friendly option

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  • Three thoughts to excel in your marketing efforts

    Picking the fruits of your marketing efforts can be very rewarding for your business, but planting the tree that produces those fruit and making sure it flourishes can be a painful exercise. We've come up with three - thought-provoking exercises that will help you pick those juicy mangos.

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  • Social media guide for parents

    Parents share a common notion that their teenagers are from a different planet. Hairstyles, vocabulary, opinions and most notably their opinion of their parents change. The 21st century child is not only from a different world, they are digital citizens. They are comfortable and at home in the digital world. This is where they find information, make friends and share life.

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  • Are you paying too much for Google AdWords?

    Google recently launched a new campaign to get people to join their AdWords marketing channel, which for those of you who don't know,  is their pay-per-click advertising system.  To run successful AdWords campaigns, Google offers agencies like Azapi the opportunity to certify as Google Partners to help clients optimize their online marketing.

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  • Why your brand should take centre stage in your next digital marketing campaign

    Many small businesses and therefore also website owners are under the impression that digital marketing has nothing to do with their company brand, but only relates to creating sales, preferably as quickly as possible.

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  • The value of developing a strategy before you start

    How did you start your business?  Did you just decide one day to set up shop or did you sit down and plan what you wanted to achieve?

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  • What's included in our Full Monthly Support Package?

    We include 1 hour of website support. This can be used to make small quick updates to your website and can include content and image changes. Keeping your website content fresh and updated will keep Google and your clients coming back for more! If you need more support, no problem, please ask, we can provide an estimate or our standard hourly rate will apply.

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  • Usability vs. Measurability

    There is in many cases a tradeoff between usability and measurability of users, when it comes to online forms, but there does not have to be.

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  • From hosting to management: Why having a trusted internet partner in 2014 is a good idea

    Having a website used to be fairly simple. 

    If you had hosting, support and backups you had it all. Once you were past the design phase contact with your web company was limited.  As long as your website was up and running any contact with the company responsible for the hosting was limited to paying the monthly debit order and the occasional help desk call log for email support.

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  • Keep your website updated with no fuss

    There is only one thing that's easier to update your website with a CMS, and that's putting your request in an email, and having it dealt with by professionals who can pick up on all the little nasties like pixelised images, over usage of capitals and badly laid out content.

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  • How can an E-Commerce website drive business to you?

    Did you know that 8 out of 10 transactions start online?

    When thinking about opening your next store, it is no longer about the choice of shop fitting and signage, but rather which payment portal you will use when you launch, not in the next province, but online.

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